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Google Launches Adsense For Gaming.. Impact On India?
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So what is Google adsense for games?
The buzz about google launching adsense for online gaming has been around for a while but now google has gone ahead and launched as well as invited prospective game publishers and developers to join the adsense for gaming list of publishers.
Check out the video below to know how the ads might look:
Who have they signed up?
Though it has just been announced given the fact that its google it has already signed up a list of publishers including Konami, Playfish, Zynga, Demand Media, and games network Mochi Media and beta advertisers such as Esurance, Sprint, and Sony Pictures.
How does this impact India?
Well from a publisher perspective it doesn’t as this service is currently only open to publishers with minimum gameplays of 500,000 per day having a traffic of atleast 80% or more from US & UK.
So clearly this adsense isn’t targetted at the long tail of publishers or developers. But this move by google does affect Inviziads.com an ad network for online gaming launched by Indian company Games2win.com and which is targetted primarily at the international markets.
Inviziads Vs Google Adsense for Gaming
Well Inviziads wont be that affected on a publisher front as by the looks of it they are effectively looking at the long tail of publishers given the guidelines in the faqs section. But Inviziads will surely be affected on the advertiser acquisition front as a lot of their current traction from both games2win and addictinggames.com (which is a big publisher for them) comes from outside of India and given the slowdown in the US and entry of google adsense for gaming inviziads would find it tougher to crack the international advertiser market.
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