Comments on: Helion Ventures Confirms Investment In SmsGupShup.com - A look at Strengths & Weaknesses of Each Player in this space.. http://www.watblog.com/2008/10/07/helion-ventures-confirms-investment-in-smsgupshupcom-a-look-at-strengths-weaknesses-of-each-player-in-this-space/ The Refreshing Blog on Web, Advertising and Technology in India! Fri, 09 Jan 2009 02:38:09 +0000 http://wordpress.org/?v=2.5.1 By: Ravi http://www.watblog.com/2008/10/07/helion-ventures-confirms-investment-in-smsgupshupcom-a-look-at-strengths-weaknesses-of-each-player-in-this-space/#comment-11976 Ravi Wed, 15 Oct 2008 04:01:03 +0000 http://www.watblog.com/?p=5366#comment-11976 Came across an interesting post "Google SMS channel goofs up" http://tiny.cc/Z1SWO Came across an interesting post “Google SMS channel goofs up” http://tiny.cc/Z1SWO

]]> By: kpowerinfinity http://www.watblog.com/2008/10/07/helion-ventures-confirms-investment-in-smsgupshupcom-a-look-at-strengths-weaknesses-of-each-player-in-this-space/#comment-11830 kpowerinfinity Wed, 08 Oct 2008 17:59:33 +0000 http://www.watblog.com/?p=5366#comment-11830 Thanks for the enlightening analysis. I do agree with you that access to advertisers is finally going to win the game for one or more of these players. One thing I am not sure about however is- how serious Google is in this game? I don't see them actively creating content for consumption via sms channels, nor do I see them employing a sales force (like Gupshup) to tie up with colleges and campuses to build up a subscriber base. Sending snippets of RSS over sms is something that can be hacked together in a couple of days, and so I wonder if this is just a testing out of their sms infrastructure (which they have been using in google calendar as well) for the coming of something bigger? an integration within orkut? how will that potentially affect the other players, given Orkut's reach and status as a Youth Icon? we will only have to wait to find out. Thanks for the enlightening analysis. I do agree with you that access to advertisers is finally going to win the game for one or more of these players.

One thing I am not sure about however is- how serious Google is in this game? I don’t see them actively creating content for consumption via sms channels, nor do I see them employing a sales force (like Gupshup) to tie up with colleges and campuses to build up a subscriber base. Sending snippets of RSS over sms is something that can be hacked together in a couple of days, and so I wonder if this is just a testing out of their sms infrastructure (which they have been using in google calendar as well) for the coming of something bigger? an integration within orkut? how will that potentially affect the other players, given Orkut’s reach and status as a Youth Icon? we will only have to wait to find out.

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