Startup News: Zook Launches Zook Alerts While MouthShut Launches Employee Feedback Platform
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Web Startup News
Mouthshut.com the website which is a platform and community for feedback and rantings as well as ratings for brands/products/services has now launched another platform for employee’s to express their anger or their love for their employers/companies. Mouthshut has launched a new platform – Employers.
According to mouthshut this new platform would provide:
1) Feedback to jobseekers looking for a prospective employers
2) Feedback to companies on their brand image among current/ex employee’s
Why this might work much better now?
This might work because of the slowdown companies might be hiving people off which will cause a sense of frustration among quite a few who need a platform to express themselves. Just recently cleartrip.com layed off 42 people and im sure such a platform would have been interesting to those people.
PS: We had done a WATShow with Faisal Farooqui the Founder of mouthshut.com and asked him whether his business was all about pulling down companies and negative feedback. Check his answer at WATShow.
Mobile Startup News
Zook the mobile search startup by Ziva Software has introduced a new feature called zook alerts (its like google alerts for mobile) which allows users to setups specific alerts for stuff like lets say you want to keep a track of which movie is going to come next in a specific theatre. Zook Alerts are available for a number of different categories – deals/coupons, movie show times, events, weather, traffic updates, cricket news/scores, etc.
Zook was recently in the news for tying up with retail deals aggregator open2save and now it has launched zook alerts for deals as well which could possibly be their most used information services going forward. Zook was also one of the first companies to be showcased at proto.in
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No matter what platforms you create or come up with employee satisfaction or feeling valued can not be measured or expressed. While some have layed of 42 Prominent airlines have layed of over 100 employees .
Mouthshut is trying to copy the likes of Vault and WetFeet. Mobile searches are the norm in Japan, unlike in India. Though average Mobile penetration per household in Indiahigher that the internet, not many users have browser enabled handsets, unlike the gizmo crazy Japs.
The next question is about the credibility of mouthshut itself. It censors or deletes genuine reviews from its site on orders of corporates it has tied up with, for money of course ! They spam in US and UK promising money in exchange for points earned on reviews. They never pay but if reviwer complains loud enough, they disable the reviewer’s login id. Now the reviewer cannot erase his review and mouthshut gets to keep it for free. User profiles are disabled or deleted at the whim and fancy of the CEO and staff without prior notice or consent. Messages sent using their internal messaging system M2M is heavily censored.
Genuine negative review deleted by mouthshut
Genuine review deleted by mouthshut
user profile deleted by mouthshut without any notice
Another user cheated
One more user cheated
petition against mouthshut