Indian blog Mutiny, Taking the Print route
The India centric blog Mutiny.in is venturing into the print media space.
Mutiny.in, which started in 2006, prides itself as an Indian thought terminus – a platform to place one’s opinion, share experiences, and debate issues. A community blog that aims at discussing and addressing issues of social importance around politics, religion, science, media, technology, terrorism, gender, sport, cinema, television – and many more.
“We wan’t to be India’s Huffington post” is what Mutiny’s founder Jacob (aka Chacko) had to say when asked about where did he see Mutiny going from here. He further added “We want to be accessible to more people. We want to print views expressed here and make it available for more sections of our society.”
When asked about what will happen to the blog Jacob said that the blog will continue to remain as it is and that the print version was an extension of the blog. That being said, only selected articles from the blog will be published in the magazine.
Personally I think this is a great opportunity for Mutiny to venture into the print world, it would have to use viral marketing to its best possible use for it to create an impact on the users. That being said, it also as to be wary of what goes into the magazine since a lot of the stuff they publish is hard hitting politics and also highly opinionated in nature.
Earlier this year, Mutiny got itself registered as a private limited company and there were talks of it going print as well. The initial date of release was fixed upon as 15th August but had to be postponed to a later date.
However the subscriptions are now open and one can subscribe for the magazine here. As a part of their promotional strategy they are handling out a 16GB iPhone to one of their lucky subscribers.
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