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BharatMatrimony Ties Up With Airtel - Consim Info Founder Murugavel Upbeat On Mobile Matrimony
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BharatMatrimony.com the matrimony portal which claims to have over 12 million registered members announced the launch of matrimony services on Airtel. Airtel has over 77 million mobile subscribers and bharatmatrimony’s matrimony services would now be available on Airtel Live the wap portal on all the GPRS enabled handsets using an airtel connection across the country.
Keeping the mobile users in mind Bharatmatrimony.com has customized its services. There is no fee for accessing to the service as well as no charges for activating the service as it is wap based. We had covered airtel launching its airtellive portal using iGoogle earlier. This partnership seems to be part of a planned strategy for Bharatmatrimony to be a matrimony servces provider on mobile.
We spoke to Consim Info Founder Murugavel Janakiraman on whether this was part of a planned strategy to become a mobile matrimony services provider.
His reply was “Yes it is. I’ve always believed that Mobile is going to be an important delivery channel for us. It even reflects in our new name CONSIM (Consumer Services through Internet & Mobile) We were one of the first companies to launch matrimony services through a SMS portal way back in 2004.”
We questioned Murugavel on whether he thought a service like matrimony would be effective on mobile?
His Reply “I think that the mobile will become the entry point for a lot of people to this category. With limited internet reach in India we believe lot of people will first experience the power of internet applications like this thru mobile.  This service provides an opportunity for Airtel users to search and contact millions of BharatMatrimony members and for BharatMatrimony members it’s an additional reach.”
Given that mobile subscribers are increasing at the rat eof almost 10 million per month this does seem like the way most internet services would try and expand their reach. Though it could be debated as to how much adoption and subscription would happen for these services via mobile.
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Isn’t it just a way to ape competition.
it is not accepting my BM id and password. And how do they expect the user to remember Matrimony ID. Ridiculous