Arzoo.com the travel portal backed by Sabeer Bhatia of Hotmail fame is getting into the print business with a magazine on lifestyle and leisure known and ArzooLife. The innaugral issue of the same is is expected to be launched on the 30th of October.

ArzooLife claims to be a super premium magazine aimed at SEC A++ an audience which has an average networth of 10 crore plus.

With the airline prices increasing and the margins for OTA’s almost down to zero each of the online travel players is trying his own way to create addon revenue streams. So if players like cleartrip have tied up with railways to start railway booking for a piece of the train travel action Arzoo.com feels a super premium travel and lifestyle print magazine which monetized by ads can get them some revenue till they figure out on how to make money via the online ticket booking of flights.

To know all about arzoo you can search arzoo.com on WATSearch

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