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SatNav Technologies Launches Initiative For GPS Enthusiast, To Enable Community Involvement
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SatNav Technologies, a Hyderabad based IT company has just launched “Citizen Mapper” - an initiative for encouraging the community involvement in enhancing the quality of its GPS software database. This includes rewarding the user for suggesting new Point of Interests (PoI).
The user gets a credit of Rs.5 every time a Point of Interest is added to the map. Once the user gets to 50 credits, she can avail to a free upgrade to SatGuide.
Taking the help of community to upgrade a GPS database makes lot of sense. GPS has a very high resolution, so, the possibilities of PoIs are much higher here. As is obvious, it won’t be possible for a single company to build such a huge database. Asking users to submit interesting points and incentivizing the same is a strategy that can work.
GPS services have taken off in India. Many Indians companies have been launching their own versions of mappings services. Nokia Maps was one such service which was heavily advertised recently. The consumers have come to know about Maps and Mapping applications. With devices becoming stronger by the day, running a GPS app looks like a no brainer. Though, it hasn’t still caught on in India in a big way, if the carriers and GPS companies work together to provide the services in an affordable manner, it might just work big time.
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