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Mukta Arts Forays Into Mobile Content, Acquires Coruscant Tec
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Mukta Arts, the film production and company owned by veteran film producer-director Subhash Ghai, is foraying into digital content production and distribution, reports Afaqs. The company has acquired a 51 per cent stake in Coruscant Tec, which will help it distribute and deliver content to the mobile devices.
On this, Subhash Ghai, Chairman, Mukta Arts, says,
“The acquisition of Coruscant is a logical step in launching Mukta’s web and mobile digital initiatives and entering the VAS space. Mukta is a content creation company and Coruscant offers content delivery solutions in the new media space.”"
Apart from the content owned by Mukta Arts, the content created by the students of Whistling Woods, a film making school, owned by Subhash Ghai, will be offered too.
Apart from production, Mukta Arts is also into film distribution. However, the acquisition of Coriscant Tec, comes as a little surprise. What happens usually is, that content companies tie up with mobile-technology companies who are into content aggregation and distribution, like Mauj, Hungama etc. and it’s these companies, who bridge the connectivity to the mobile operators.
The nature of businesses is very different in both the cases. While one is a production house, more on the creative side, the other is a purely technical organization. Mukta Arts going ahead and buying a distribution platform is a unique step. Films distribution is very different from mobile content distribution, because of the heavy involvement of technology. If all Mukta wants to do is monetize its content through Mobiles, it could have easily tied up with any of the existing players. What I foresee is, Mukta wants to get involved heavily into content aggregation. Apart from revenues from its own repository; it also wants a cut of other companies’ productions being shown on Mobiles. This deal will make a lot of sense if Mukta starts offering its mobile distribution platform to other content producers. Well, then, Mukta would be going a different way altogether, something on the lines of Rajshri and may be, Bigflix.
In the year 2000, what was a first for any Indian film making company, Subhash Ghai took Mukta Arts public. This looks like another special step. A rather important one.
An interesting and smart step. All that needs to be seen now is how fast they can move. Because, Reliance BIG Entertainment is making fast strides into the showbiz. But on Mukta Arts’ side are strong content and a good technology platform. The game just got hotter.
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