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Funding Updates : Ojas Invests In TeliBrahma, Helion Ventures Invests in9.9 Mediaworx
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Ojas Ventures, along with Inventus Capital has announced a funding of $2 million for TeliBrahma. TeliBrahma provides Bluetooth advertising solutions for mobile devices.
Joining the board of TeliBrahma will be Samir Kumar of Inventus and Pavan Krishnamurthy of Ojas.
TeliBrahma operates in the emerging mobile-advertising market. Though its offering is different from others, as it doesn’t uses GPRS or any network independent technology. Rather, it makes use of the Bluetooth that’s commonly found in mobile devices now. This gives way for more localized advertising. So, for example, people in a mall may be advertised about a particular store. A discount coupon can be sent to them through the advertising platform, thus driving the traffic to that particular store. Yes, the system depends on people keeping their Bluetooth ON, but with people knowing that keeping their handsets ON may help them win some offers, the chances of people turning their Bluetooth ON, increases. Also, people are more receptive to the idea of offers and ads in such a scenario, as opposed to when you advertise via other mobile marketing channels like SMS.
In another development, Helion Ventures have invested around Rs.34 crores in 9.9Mediaworx.
9.9Mediaworks took over the business of Jasubhai Digital, the publishers of the Digit computer magazine in December last year.
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No investments made by Helion as reported is shown in the Helion portfolio. http://www.helionvc.com/portfolio.htm
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ATB etc