Bigflix.com, the movie rental company of the Anil Dhirubhai Ambani Group has bagged the rights of the recently released Hindi film “Hulla”. Starring Sushant Singh, “Hulla” promised to be a laugh riot.

Hulla was produced by Big Pictures, another Reliance Entertainment company. The news item from Indiantelevision.com said Bigflix bagged the rights to the film. Really? Bagged? As if there was some competition for the film!

Hulla opened to an overall negative response this Friday. Bigflix strategy to offer the films through Bigflix.com, the same day as it opens in theatre can actually help them win some new customers.

We interviewed Gurmeet Singh, CEO, Rajshri Media, yesterday. Rajshri seems to have a good collection of media content. I remember a lot of my friends talking about short films on Rajshri. The older films that they give away for free are also a hit. Yes, they were charging for the new films. But that’s OK, as Mr. Gurmeet said that 95% of the revenues are from advertising. Reliance BIGflix, with all the financial strength that it has, has all the capability to build a huge collection of content, overnight. It will try to undercut Rajshri on that front.

Online entertainment space is getting interesting. After the gaming war, it seems like streaming video that’s the new battleground. A Reliance Vs. Rajshri battle will be an interesting one. One has financial strength and immense project management ability, the other has content and domain expertise.

I’ll keep on tab on this sector for sure. Do let us know what you think about this?

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