http://www.watblog.com/2008/09/19/ibibo-launches-adwinks-ashish-kashyap-ibibo-ceo-says-this-is-an-experimental-initiative-at-this-stage/ The Refreshing Blog on Web, Advertising and Technology in India! Fri, 09 Jan 2009 23:16:34 +0000 http://wordpress.org/?v=2.5.1 http://www.watblog.com/2008/09/19/ibibo-launches-adwinks-ashish-kashyap-ibibo-ceo-says-this-is-an-experimental-initiative-at-this-stage/#comment-11417 Puchoo Tue, 23 Sep 2008 11:10:16 +0000 http://www.watblog.com/?p=5181#comment-11417 Will publishers sign up ? That' not even a relevant question , yes they will. The bulk of the signing up will take place from Tier 2 & 3 publishers (who dont have a sales force) and the Tier 1 guys will need some handling, but at the end of the day if you play it right taking publishers away from another network , or rather ensuring you get better inventory is not too difficult.. Will publishers sign up ? That’ not even a relevant question , yes they will. The bulk of the signing up will take place from Tier 2 & 3 publishers (who dont have a sales force) and the Tier 1 guys will need some handling, but at the end of the day if you play it right taking publishers away from another network , or rather ensuring you get better inventory is not too difficult..

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