Mauj Mobile To Power Radio City’s Mobile Presence
Mauj Telecom has inked a deal with Radio City, the FM radio channel to power all mobile activities of Radio City. The deal is for 2 years. This includes Mauj managing the 57007 short-code mobile service of Radio City, through which, the audience can take part in various contests and programs. Also, Mauj will be building and managing a comprehensive wap site for accessing mobile content.
On this occasion, Mr. Manoj Dawane, CEO, People Infocom (Mauj Mobile), said,
“Our deal with Radio City brings together two extremely effective and promising communication mediums – the mobile phone and the radio. Considering the rising popularity of both these mediums in the market, we believe that the core brand experience at this access point will be further enhanced”
Also a part of the deal is the agreement according to which Mauj will have exclusive telecom rights to Radio City’s content. This will enable them to offer localized content to the users.
Commenting on this association, Ms. Apurva Purohit, CEO, Radio City 91.1FM, said,
“Cellular phones have rapidly become an emerging platform for listeners to access Radio. As pioneers in the private FM arena, we believe that the core brand experience through this touch point can be greatly enhanced. To this effect, our association with Mauj will provide our listeners a direct and engaging Radio City experience allowing them seamless interactivity with the Radio City brand.”
Integration of services has made sure the content no longer stays on a single media. Mobile is an emerging market. Both from the technological as well as users perspective. The telecom ministry has just announced the 3G policy which, if priced right, can give huge boost to the mobile content. Securing a 2 year deal with Mauj is a good step for Radio City, which doesn’t has to bother with the technological changes that might enter the scene when 3G becomes widely available. They can still focus on content and Mauj will take care of the technical upgradation.
Even for Mauj, the deal is a step ahead. Mauj already powers most of the Bollywood films’ mobile content. Securing the rights to the deal makes sure Mauj’s position as a prime mobile content aggregator in India. Again, whenever the technological changes that’ll offer the country broadband speeds on mobile will become available. Mauj will find itself best suited to fulfill the (suddenly) rising demand for a variety of entertainment content.
Just one doubt – Why WAP? Isn’t it dead, already?
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