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Media Transasia In Joint Venture with Dennis Publishing - To Set Up New Tech Online Title By Year End
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Media Transasia and Dennis Publishing have formed a joint venture and plan to launch a new online technology site by year end along with three magazine tiles by next year in India. There are already a bunch of technology news sites like Tech2 and Techtree which are backed by big media companies like Network18 and UTV respectively and this foray will only make things competitive and cut throat. There is also CIOL which has tying up with international brands for the media services business.
Dennis publishing has brands like ITPro, ComputerBuyer, ComputerShopper and IGizmo in the west. We shall have to wait and watch till year end as to whether they bring a brand name from there or start a completely new online property and brand.
Speaking on the decision to enter the Indian market, James Tye, CEO, Dennis Publications told E4M “We see India as a dynamic market with huge potential. The growth in India is bigger than in the US and the UK, and we feel it was important for us to be present in this market.”
Speaking on the Joint Venture he said “We developed good relations with Media Transasia when they took the licence to bring ‘Maxim’ and ‘Blenders’ magazines in India, and we though this was the right company to do form a JV with them as we are both privately owned companies and share the same philosophy of serving our customers with innovative editorial, in print, online and on mobile. We are confident that Media Transasia will be great partners”
Media Transasia seems to be looking at pumping in a lot of funds as Rasina Uberoi, Vice President, International, Media Transasia, said, “We have huge investment plans lined up for India and look forward to making this JV make the Indian media scene rock.”
Looking at this news I feel soon there will be a trend where more and more publication companies will go digital and 2009 will be an interesting year to track how these primarily offline media companies are able to fare in the online space.
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