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Exclusive: Tushar Burman Joins Infomedia India SIP As Head -Internet - To Relaunch CHIP & Other Magazine Sites
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You are reading it here first: As per our sources Tushar Burman has joined Infomedia India as Head-Internet and will be responsible for relaunching Special Interest Publications (SIP’s) online presence. Tushar was earlier in the Indian Express group where he was the Associate Editor of “Intelligent Enterprise” a enterprise technology magazine. Prior to this he has worked with Dunn & Bradstreet as a senior analyst and Jasubhai Group as a senior writer.
Infomedia India which was bought by Network18 late last year and which boasts of a magazine brands portfolio of the likes of Chip, OverDrive, BetterPhotography, T3, AVMax and Better Interiors is looking at the digital medium seriously. And why not when even publishing firms from the west are forging joint ventures to enter the Indian market.
Most of Infomedia’s magazine’s already have an online presence but besides for their tech magazine CHIP’s online site Chip.in the other magazine sites have not been updated since 2007 (check betterphotography.in, betterinteriors.in and overdrive.in) which kind of explains a need to get a Head of Internet and pull up socks on that front. Also as Infomedia is now part of the Network18 group there could be a possible conflict in CHIP and Tech2 which essentially target the same audience. So it will be interesting as to how the structure and marketing of these sites take place. One would think all the online properties should be a part of Web18 their web arm but as of now thats not the case.
As suggested in our earlier article offline magazines seem to be taking their online presence far more seriously now. They seem to get it now that most of the reading (at least the ones connected to technology) might move online sooner or later in a big way and this move is to be ready as when that happens.
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I think this shows the future trend for Indian publications. And it is not only for technology magazines. Complete Wellbeing is a print magazine in India, that looks at an individual’s wellbeing from a different perspective. They are bringing most of their stuff online.
I also think that this will probably lead to many magazines working with each other online trying to build common communities.
This is a sign of good things as Infomedia India is one of the largest publishing house in India. However, most of these publishing sites fail due to poor execution.