Endemol (Reality TV Production House) To Enter Gaming Space
So all you TV junkies out there (I am one!), Endemol must be a familiar name among you. No, those who still can’t remember this name, are just not watching enough of television.
So let me tell you about it. Endemol is the International company behind the shows like Fear Factor, Big Brother (Big Boss in India), Deal Or No Deal etc.
Indian companies have been remixing and making successful shows around many of the Endemol shows. World over, it’s a renowned company in TV production, which was once listed on the Euronet Amsterdam Exchange but is now de-listed.
The big news is that Endemol is entering the gaming market, according to Indiantelevision.com. Endemol will be creating games based on the shows that it holds the licenses for. Deal or NO Deal and Set For Life are the shows that might see their game versions coming out soon.
Endemol India country head Deepak Dhar said,
“We are talking to various broadcasters to license out the gaming software for our shows. From now on, we will try to do a simultaneous launch of the gaming software along with its launch on various TV channels.”
Logical step for a company that wants to rise up from being just a TV production house to a full-fledges entertainment company. However, competition in Indian gaming market is tough. Even fierce now, what with the entry of Reliance’s Zapak.
Movies based on computer games have done well in the past. However, there are little evidence of the computer games based on TV properties (or movies, for that matter) that became hit.
Let’s see if they can make some compelling content.
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