WATBlog Live Tweeting the IAMAI Digital Marketing Conference (Bangalore).. Log On Now To Ask Questions..

By Rajiv Dingra • September 9, 2008

Dear All,

WATBlog is Live Tweeting the Digital Marketing Conference (Bangalore) on twitter.com. So you can follow the updates by clicking here or by logging on to http://www.twitter.com/watblog

We shall also be covering the discussions from all the panels here on WATBlog.com too so watch out for the complete coverage by today.

Check the agenda below and comment on this post if you have any specific questions for speakers or panels. One can also send questions to us on twitter.com. We shall try and pose the same to the panelists.

09:30-10:55 hrs	PANEL DISCUSSION 1: “ANALOG VS. DIGITAL: WHERE TO SPEND MARKETING BUDGETS NOW, AND WHY”
Sellers of traditional media tout that media such as broadcast TV allows advertisers unrivaled impact and reach, attributes that become even more valuable as media fragments. Sellers of digital media counter that pinpoint targeting and ever-improving analytics make spending more in digital the right choice.
	Session Moderator
09:30-09:40 hrs	Manish Vij, Co founder & Chief Business Officer, Smile Interactive
	Panelists
09:40-09:50 hrs	Mahesh Murthy, Managing Director, Pinstorm Technologies
09:50-10:00 hrs	Kiran Gopinath, Chief Executive Officer, Ozone Media
10:00-10:10 hrs	Kushal Sanghvi, Managing Director, Media Contacts
10:10-10:20 hrs	Chetan Marwah, Partner & Chief Executive Officer, ISHIR Digital
10:20-10:40 hrs	Panel Discussion
10:40-10:50 hrs	Q&A Session conducted by Session Moderator
10:50-10:55 hrs	Summing up by Session Moderator
10:55-11:00 hrs	Change Over
11:00-12:25 hrs	PANEL DISCUSSION 2: NEW MEDIA TOOLS
The Internet was just the beginning; these days media planners are faced with a plethora of new digitally-derived media forms from podcasts to blogs, social networking to SMS, all of which need to be evaluated to see if they might meet clients needs. But how to go about it? Our panelists will help you figure that out.
	Session Moderator
11:00-11:10 hrs	P G Ponnapa, Vice President & General Manager, AOL Interactive
	Panelists
11:10-11:20 hrs	Pearl Uppal, Director Advertising Sales, Yahoo! India
11:20-11:30 hrs	Naren Nachiappan, Managing Director, Jivox
11:30-11:40 hrs	Premlesh Machama, Head Ad Sales, Sify Ltd
11:40-11:50 hrs	Parminder Singh, Business Head – Technology & Media, Google
11:50-12:10 hrs	Panel Discussion
12:10-12:20 hrs	Q&A Session conducted by Session Moderator
12:20-12:25 hrs	Summing up by Session Moderator
12:35-13:10 hrs	Lunch
13:10-14:35 hrs	PANEL DISCUSSION 3: “HOW TO FIGHT WEB-WARINESS AND EMERGE AS A WINNER”
Convincing a company to spend more money in digital media is one challenge; to get it to use new media forms to break creative ground is an even bigger one. But there are those who have done it, and on this panel, we’ll hear from them-three gutsy clients who innovated not just in the media they’ve used, but in the work they’ve produced for them.
	Session Moderator
13:10-13:20 hrs	V Ramani, Vice Chairman, Connecturf Worldwide
	Panelists
13:20-13:30 hrs	Prakash Bagri, Director – Marketing, South Asia, Intel
13:30-13:40 hrs	Gaurav Gupta, Regional Manager Asia Pacific- Retail Operations, General Motors
13:40-13:50 hrs	Tushar Vyas, Chief Marketing Officer, Sure Waves
13:50-14:00 hrs	Namrita Sehgal, Senior Manager, Trilogy
14:00-14:20 hrs	Panel Discussion
14:20-14:30 hrs	Q&A Session conducted by Session Moderator
14:30-14:35 hrs	Summing up by Session Moderator
14:35-14:50 hrs	Tea/Coffee Break
14:50-16:15 hrs	PANEL DISCUSSION 4: THE BLENDED SEARCH REVOLUTION
The first generation of search engines ranked pages based on the content of those pages alone — the words on the page. The second generation increased relevancy by analyzing links. The third generation, Search 3.0, is upon us now in full force. Today’s search engines automatically blending in results from specialized or “vertical” search engines such as video search or local search. This session looks at the revolutionary change happening with blended search and how search marketers can ride the wave to success.
	Session Moderator
14:50-15:00 hrs	Shriram Adukoorie, Founder, Asklaila
	Panelists
15:00-15:10 hrs	Vivek Bhargava, Managing Director, Communicate2
15:10-15:20 hrs	Vinod Nambiar, Director of Global Delivery, Position2
15:20-15:30 hrs	Milind Mody, Chief Executive Officer, eBrandz Inc
15:30-15:40 hrs	Narasimha Jayakumar, Business Head – Travel & Local, Google India
15:40-16:00 hrs	Panel Discussion
16:00-16:10 hrs	Q&A Session conducted by Session Moderator
16:10-16:15 hrs	Summing up by Session Moderator
16:15-16:20 hrs	Change Over
16:20-17:45 hrs	PANEL DISCUSSION 5: TRAFFIC TO WEBSITE AND CONVERSIONS
In the beginning driving traffic was necessary and sufficient, now the dynamics of business has changed driving traffic is important but not sufficient, in the competitive environment with increasing cost per acquisition as marketers there is need for better understanding of website visitors and advertisers look for conversions. This session would look at the importance of digital marketing and maximum potential realization of digital marketing with relevant examples.
	Session Moderator
16:20-16:30 hrs	K Vaitheeswaran, Co founder & Chief Operating Officer, Indiaplaza.in
	Panelists
16:30-16:40 hrs	Anurag Gupta, Managing Director, DGM India Internet Marketing
16:40-16:50 hrs	Kashyap Vadapalli, Director – Marketing & Operations, eBay India
16:50-17:00 hrs	Bruno Goveas, Head Marketing & Product Management, Akamai Technologies
17:00-17:10 hrs	Rahul Nanda, Chief Operating Officer, Webchutney
17:10-17:30 hrs	Panel Discussion
17:30-17:40 hrs	Q&A Session conducted by Session Moderator
17:40-17:45 hrs	Summing up by Session Moderator

Stay tuned!

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Categories: Events
Tags: Features, iamai digital maketing

About the Author

Rajiv Dingra

Rajiv is a prolific blogger who has over 1000 blog posts to his credit at WATBlog. The Founder & CEO of WATMedia our parent company and the Chief Blogger at WATBlog, he has been the driving force of the WAT Evolution. Rajiv does some excellent analysis of the digital media industry in India and often brings out deep insights with his inimitable style of interviewing. Just mail rajiv|at|watblog|dot|com and it will reach him..