Virgin mobile which had launched with a bang and some controversy in the Indian market has now gone online to sell its phones and various talktime plans on their website virginmobile.in.

 

Speaking on the initiative, Chief Executive Officer, Virgin Mobile India, Mr M.A. Madhusudan, said “With 44 per cent of the total Internet population in India within the age group of 19-24 years, this medium has become an integral part of youth lifestyle. It is therefore logical for us to extend comfort of buying Virgin Mobile connection at the click of a button.”

Also Virgin seems to be leaving no stone unturned to make sure that the users online experience is the best hence to attract the users they have initiated the ’Bak Bak’ offer which will provide online customers Rs. 100 worth of free talktime, 500 free SMSs, lifetime validity and a free prepaid connection on purchase of every handset.

 

Virgin will also deliver the phones ordered online in 24-48 hours and has tied up Blue Dart for delivery of handsets and with Billdesk for payment authorization.

On the whole this move signifies a trend of the things to come. With retail outlet costs touching the roof as the online real estate market booms and salaries still at an alltime high in India low cost phone’s which Virgin is into have to look at more cost effective mode of distribution. This was the very reason travel, job classifieds and ecommerce for low cost electronic items has done well online.

This move by virgin could start a trend for operators and handset manufacturers alike to sell packaged phones online. WIll have to wait and watch if this does snowball into an online competition between telecom players.

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