Nobrokerage.in is a site that aims to eliminate the broker from the property business. Surf and Fish Internet Solutions a company that has launched this site recently has said that The website does not encourage brokers and agents to list and is a pure-play customer platform (thats why the name of the site).

The other property sites that have been around have been from the three online classified giants of India  - Naukri group, Bharatmatrimony Group and Shaadi Group which own 99acres.com, IndiaProperty.com and Makaan.com respectively.

But it seems Nobrokerage with its unique name and promise does seem to have hit a right note given that the property prices are very high and a 1-2% brokerage could mean 1-2 lakhs of cash! Inorder to communicate this promise of nobrokerage it has roped in Percept’s digital arm Knorigin  which was formed after Percept broke ties with Id8labs (Then called webpercept).  Percept knorigin  was in the news earlier for being appointed as WAYN.com’s agency and for its acquistions enroute to being a full services agency. Percept also has its own adnetwork in adchakra in association with the international adnetwork adify. All in all it seems Percepts digital arm seems to be quietly adding clients and ramping up various offerings to give the other digital players a run for their money!

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