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Eros International & Rajshi Media Join Hands to Share Content
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Rajshri Media, the web, mobile studio and digital entertainment arm of Rajshri Group, has signed multi-film content licensing deal with Eros International , the leading integrated studio within the Indian media & entertainment sector. They have joined forces on ondemand.erosentertainment.com where a selection of catalogue films from Eros’ strong content library of over 1900 titles will be showcased along with streaming content like song clippings, promos and movie scenes and the likes, from Rajshri.com.
Pranab Kapadia, President - Distribution, Eros International, said,
”It is exciting that two large Bollywood players are sharing content in the on-demand space. With the increase in demand for digital distribution and on demand consumption of content by consumers, this innovative step will help users take advantage of our shared content”
STAR is a leading media and entertainment company in Asia and broadcasts over 60 television services in ten languages to more than 300 million viewers across 53 Asian countries. Such a huge amount of content and the leverage of the Rajshri brand should help making the partnership a very fruitful one.
What makes me wonder, though, is the fact that with so much of TV content gradually shifting online, emergence of WiMAX in the country and also IPTV making its foray, slowly but surely, how long more till we have two different viewing devices at home, one for television content and another for computing pleasures?
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