At Proto we met with an exciting bunch of youngsters with what seemed to be a very intriguing product. Hemang, Devang and Sawan from the Mumbai based Blink Media showcased their ‘Intelligent Shopping Cart‘ prototype at Proto4 in Delhi a couple of months back. And if the demo of the product was anything to go by, we were definitely left impressed with what they had to show.
In fact, we got them to give us a complete demonstration of their shopping cart for you guys to see and also had a small talk on how they think their product will make lives easier for shoppers, retailers as well as advertisers.
Blink’s product is based on the simple premise that, shopping decisions are made on the shop floor and not at home in front of the TV. Therefore, even advertising and product pitches should be made at the same time. Their shopping cart offers a lot of intuitive features to make shopping easy for shoppers while giving ample opportunities to promote sales offers for advertisers. Happy customers, better advertising mean happy retailers and happy blink media. The idea certainly seems great, but will the larger mass lap it up just as well?
Anyway, it was certainly great to see some pure play product innovation from an Indian company. Here is the video of the demo of what we think is an iPhone meets contextual advertising meets shopping case.
Blink was one of the shortlisted startups at Proto Delhi. For more videos from Proto and the digital media industry in general make sure you catch WATshow every week.