Its seems like IAMAI and IMRB are on a report releasing spree. Now they have released a pretty comprehensive report on the Mobile Value Added Services (MVAS) Industry in India. This is their third report in just 2 weeks. It also comes at an appropriate juncture as IAMAI is conducting the National Conference on Mobile Vas in Delhi today.

The report covers the following aspects: An Overview of the Indian Mobile Telephony Market, Need for Mobile Vas, Defining Vas and its different categories, Mobile Vas in rural markets, MVas Ecosystem, Mvas access devices, Impact of 3G on mobile devices, Growth drivers for MVas and Future of MVas in India.

Check out the report below:

One can also download the report from here.

Following are the key highlights of the report:

• Current Mobile VAS industry is estimated at Rs. 5780 crore
• To Grow 70% YOY to Rs. 9760 crores by end June 2009 & Rs.16520
  crores by end June 2010.
• MVAS currently contributes around 9 % to the operator’s revenue.
• It is expected to increase to 10.4 % in the next 1 year and 12% by June 2010.
• Key growth driver of MVAS would be the consumers’ desire of getting
  more from their mobile phone and also decreasing Average Revenues Per User (ARPU)
• Alongwith Entertainment VAS utility based services like location information, mobile commerce (M-Commerce) for mobile transactions and Local content rich services would show enormous growth.
• The report also predicts changing roles of the operators, technology enablers and content providers as given below:

• The report also provides the following comparitive analysis of  Mobile Access Modes for VAS:

• The Report also compares the pro’s and cons of the soon to be launched 3G services in India:

• The report also provides the revenue share between all the VAS players which clearly indicates an unfair % going to the operators while the content owners suffer.

On the whole the report is a great resource for anyone who wants to  understand the VAS industry in India in detail. There have been other reports as well which we have covered here. This industry is set to boom and its no surprise that Venture Capitalists are eyeing this space and are looking to invest funds. What will be key though is how the operator, technology enable and content provider relationships work out in the future given the rapid change in technology policies wherein Wimax players could be granted telecom services which would make this space far more interesting and value of differentiated content would increase tremendously thereby making it more lucrative for content providers.

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