Search Engine Marketing (SEM) India to Grow 100% to 225 Million $ - Report By IAMAI-IMRB | WATBlog.com - Web, Advertising and Technology Blog in India

Search Engine Marketing (SEM) India to Grow 100% to 225 Million $ - Report By IAMAI-IMRB

By Rajiv Dingra • August 29, 2008

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After the online banner ads report IAMAI & IMRB have come out with another report this time on the Search Engine Marketing Industry in India. The report covers Search in the Indian Context, search activities, purpose of searching and user opinion on online search. It also covers introduction to search engine marketing and its advantages. SEM Industry global scenario, India as an SEM outsourcing hub, Growth of SEM in India and its Future.

You can check out the report below:

Click here to download the report.

The report came out with the following interesting insights:

The total market revenue for SEM industry in India was estimated at around USD 112.5 Million in FY2007-08 but only 1/3rd of this is from domestic clients and 2/3rd is from the international clients having local as well as global presence.
International clients from South East Asia, USA, UK, Spain and Middle East form a large part of the client base for India.
The revenues are expected to increase by 100% by FY 2009-2010 to reach a mark of USD 225 million.
India is poised to be a global outsourcing hub for SEM (Search engine marketing) and the acute problem of lack of skilled manpower is the only roadblock.

The top companies exclusively working in the SEM space are Pinstorm and Communicate2. While Pinstorm expanded its reach by having an alliance with Lintas, Communicate2 sold equity to Aegis media to create global network and reach for its services. We also interviewed Mr.Vivek Bhargava on this strategic sale of equity some time back. This report does predict a promising future for SEM in India and the only thing holding people back seems to be the lack of skilled manpower which I think is the roadblock for growth for the entire new media industry and not only SEM.

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Categories: Advertising, Reports
Tags: Communicate2, iamai report, imrb report, imrb sem report, pinstorm, search engine marketing, sem report

About the Author

Rajiv Dingra

Rajiv is a prolific blogger who has over 1000 blog posts to his credit at WATBlog. The Founder & CEO of WATMedia our parent company and the Chief Blogger at WATBlog, he has been the driving force of the WAT Evolution. Rajiv does some excellent analysis of the digital media industry in India and often brings out deep insights with his inimitable style of interviewing. Just mail rajiv|at|watblog|dot|com and it will reach him..

5 Responses to “ Search Engine Marketing (SEM) India to Grow 100% to 225 Million $ - Report By IAMAI-IMRB ”

SEM Company Mumbai Aug 29th, 2008 at 3:40 pm

That’s great news!…with computer gaining deeper reach, and the internet getting more popular, online advertising is set to get exciting.
Jason Aug 30th, 2008 at 9:16 am

Thanks for the report
Team Resultrix Aug 30th, 2008 at 12:09 pm

The exciting times are yet to come, , , the indian SEM industry will see much higher growth rate with google launching their international products like Google video/radio/print etc.

just for the numbers, there are more than 2000 companies in india providing SEM solutions.
Peter Sabbagh Sep 2nd, 2008 at 8:54 pm

Enjoyed your post, if SEM has taken off in India much like it has in the USA, are companies choosing to do it in house or outsource it. And will the trend change going forward. The SEM process is predicted moving in house in the States.

Peter Sabbagh
http://resourceforsocialmedia.wordpress.com/
The SEO Mantra Sep 9th, 2008 at 2:25 pm

That seems like a good news for all SEO-SEM professionals around…