Cybermedia has announced its plan to go mobile and provide news updates in the IT and Telecommunications sphere to its mobile subscribers. The system powered by Netcore’s MyToday platform already has over 10,000 subscribers signed up. Cybermedia as most would know is the force behind Dataquest, PCQuest, Living Digital and 12 other publications. It had also launched the online space for its entrepreneurship magazine DARE recently.

If posts on WATBlog itself are anything to go by, the mobile Internet space has seen frantic activity in the recent days. We have had major players go mobile and go local in their strategies to garner a wider base. I think people have finally come around the fact that PCs will take time to scale and mobiles with twice as much reach are a better way to leverage on the Internet as a medium. Guess all the more reasons for mobile marketers to pull up their socks.

Next in line for Cybermedia is a channel with content from Living Digital its consumer digital lifestyle monthly. The channel will provide mobile and gadget tips & news and to launch it next month. I personally don’t see them going beyond these two channels for the time being, considering the nature of their publications. Though E Abraham Mathew, President, CyberMedia India Online, assured that their subscribers will enjoy various other mobile services soon.

So now we have social networking going mobile, and digital publications becoming wireless with this initiative, games going mobi and exclusive music releases to the comfort of our palms. Recently Shayon also posted an excellent write up on mobile services on Wimax. While this is no attempt at co-relating any of the above pieces together, one can’t quite deny the strong winds blowing in the mobile industry these days. And what to my mind seems a significant shift in mobile Internet becoming a mainstream medium information spread. And 250 million Internet enabled mobile phone users doesn’t seem a distant picture with this.

I think a word also needs to be spoken about Netcore’s MyToday Dailies. Since being launched a year ago, I have been hearing quite a lot of it and have been using its services as a subscriber of a couple of content publishers including WATBlog. And the way it has garnered deals with some of the top media publishers has been impressive.

To activate Cybermedia’s new service, you need to SMS START TECH to 09845298452 e.g. START TECH MUMBAI, and to unsubscribe SMS STOP TECH to 09845298452. The service is essentially free.

Speaking of subscriptions, you can subscribe to WATblog’s updates on your mobile as well by START WATBLOG to 5757585. You can view further details on the same here.

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