Just came across this ad while accessing an article from Moneycontrol.com. Click image below to view the ad:

We had recently blogged about the revamp of Moneycontrol and the in.com widget placed prominently on the homepage of the new revamped moneycontrol. Now it seems the Web18 guys are taking this a step further and using the IN in the in.com to their advantage as in=investor.

Check the ad above and you will see how in.com is being promoted as the exclusive email service for investors. To make it look more investor friendly there is a bait in the form of newsletter from Udayan Mukherjee of CNBC and also a portfolio manager within the account for investors.

It seems In.com is in a hurry to gain userbase and its doing all the tricks it can play to gain market share in the email space. In.com had earlier tied up with singh is kinng to promote the movie via a microsite on in.com. We had reviewed in.com at the launch and their opening up out of beta and stated that the streaming music and its speed was their USP and such range of songs and quality was not available anywhere. But with this promotion tactics to investors its seems in.com wants to be everything to everyone. Portfolio manager to investors and music jukebox to music enthusiast. Not sure if one site can keep everyone happy but as they say people still make ‘dot com portals’ in this country!

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