Digg.com the popular bookmarking site has taken upon itself to take community participation to a whole new level when it comes to initiating a dialogue with eminent personalities. Digg which is not new to power of communities is using the same to pose questions to eminent personalities including technology luminaries, environmentalists, entrepreneurs, musicians and filmmakers and is calling this new initiative Digg Dialogg.

Digg has announced this initiative on its blog and also the fact that this is a joint effort with CNN’s unedited and uncensored news site iReport.com.

With the election campaigning in its full swing in the US its no surprise that the first guest to be questioned on Digg Dialogg is from the political field. The first guest will be Nancy Pelosi, Speaker of the House.

Digg Dialogg would work in this way.. Users would pose questions and other users would vote these questions up or bury them very much like they digg or bury stories. And by the time the interview time nears the top questions would be posed to the guests.

A similar exercise of questioning was carried out by Yahoo Answers as a part of its Ask the Planet campaign. But in that case eminent personalities posed questions where as the users of Yahoo answers answered. This campaign was backed by a good offline promotion in the form of billboard which saw tremendous response to these questions. On the whole this marketing campaign by Yahoo was a runaway success.

The Digg Dialogg model surely looks an interesting one where in users are participating to pose questions. I really feel it could work in India if executed well. The players that I see in a good position to execute this kind of exercise would be the likes of ibibo, rediff and yahoo which have QnA Platforms. Even news sites like NDTV, CNN IBN could use this model to pose questions to celebrities.

Anyone else thinks this model could work well? If yes which Indian site comes to mind?

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