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BigAdda.com Now On Mobile.. Invite Your Phonebook & Make Your Mobile Number Your Profile ID!
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Update: Afaqs has reported today that Bigadda is reportedly spending over 4 crores in popularising the mobile version of its site. Well I caught some ads on tv as well guess Reliance ADAG has pots of money.. 
Original Post: BigAdda the social network backed by Reliance ADAG which has already spent crores of rupees in advertising has now launched a mobile version of their site christened ‘MobileAdda’. As per the release the mobile version of the site would have the complete functionality of the online version.
One can access MobileAdda via Sms or WAP or even Through a Downloadable Mobile App
For SMS one needs to sms: BIGADDA to 55454
For GPRS/WAP users one can log on to wap.bigadda.com
To Download the Mobile client sms ADDA to 55454 or go to wap.bigadda.com/download
What’s so special in the mobile version?
‘MobileAdda’ includes features like searching for friends, inviting them from your phonebook, communicating with friends through text, voice and photo scribbles. It also enables users to use the phonebook to send invitations. The feature which is specific to the mobile version is the phone book backup utility stores your phone book on our servers and if in case a user changes a device, the same can be retrieved.
According to Nikhil Soman, Chief Technology Officer, BigAdda, “Social Networking is not restricted to the confines of the pc browser. In India, mobile phones are the preferred and mostly the sole means of connecting with friends and family. This year we are all set to refine and redefine the boundaries of Social Networking in India. . This will be a major departure for users of social networks, from being an occasional visitor to now proactively driving their networks,”
What is different from other Players?
Indyarocks, IBIBO etc offer a basic SMS service as well as WAP sites ( see our last year’s review of social networks on mobile) but BigAdda’s MobileAdda looks to cover all forms of access through mobile i.e. [SMS, WAP & Java Client].
Also the core differentiating factor is the use of mobile number as the profile id and the ability to invite friends on my phonebook list. I feel the success of the downloadable mobile client will determine the sucess of MobileAdda from BigAdda this is because I feel sms is too cumbersome and WAP access and typing the url each time wouldn’t catch on but if the downloads can be pushed there is surely hope given then one doesn’t need to remember ones username and can use one’s phone number.
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Indyarocks and ibibo have WAP sites too. Watblog has covered that news before. Pls. correct it.
i have been using m.indyarocks.com for a period of 2 months and i find it very useful.Many be big add can make some thing out of it.
@Kishore chenna: Thanks corrected!
I dont think you guys have got it ! its not about a wap site . Its a social network on mobile - sms,wap and client. for a indian site a phenomenal leap - its a break through and a vision - we need to start appreciating ourselves .
@ roy — the point here for me is about a medium (WAP) which has gained acceptance or not. if you think the product itself can drive users to doing something they havent done before on a cost intensive mobile phone gprs connection then good luck to you. on the advertising front, the first campaign was far better than this one, in concept and execution. Seriously.. why copy for this campaign? didnt another web based chat product also advertise with the same idea
I think this is what true mobile social networking is all about. Mobile (telephone) has anyway been the most successful application of social networking since long. In coming days, we will interact with our social network in more ways than one thru mobile, and it needs to be seamlessly integrated as is being done by BigAdda. Now all that is needed is the data access cost to come down.
Nice
I dont think you guys have got it ! its not about a wap site . Its a social network on mobile - sms,wap and client. for a indian site a phenomenal leap - its a break through and a vision - we need to start appreciating ourselves