People Group’s Mauj Mobile, a digital solutions and services provider, has unveiled mobile content for the Shiney Ahuja – Esha Deol starrer movie Hijack across the country. The movie is scheduled to hit movie theatres on Teachers’ Day, September 5th.
Mauj Mobile has developed mobile content based on the film’s visuals in the form of ring tones, graphics, video clips, CRBTS, themes, animations and colour logos.
The concept of developing movie based content as an extension to the movie itself in nothing new in the industry. With the advent and emergence of new technologies, people have devised new and more intuitive ways of riding on the popularity of Indian cinema.
About an year ago, Mauj.com had inked a deal with Ram Gopal Verma and Adlabs Films for the mobile content of Aag. Recently, Mauj has also launched a mobile game based on the recent GodFather clone from RGV’s stable, Sarkar Raj.
The wireless arm of People Group had recently hired Rajiv Nayyar as the senior VP for Sales and Marketing. Such a move from Mauj shows that the content provider is serious in its determination of moving ahead of the race and they believe that Rajiv will be instrumental in strengthening the company’s business base with robust processes and strategic insights. His portfolio will also include all marketing led initiatives undertaken by the company to further consolidate its leadership.
Mauj Mobile is a content and services provider of entertainment companies, telecom operators and consumer brands. It develops content for various mobile platforms and genres like marketing, entertainment and mobile communities. Mauj had also created content for other Indian movies like Sunday and Dasavatharam in recent past.
