With mobile subscriber base rising with each month that passes by and the impending 3G launch in Indian markets in a year and the launch of mobile internet friendly phones like the iPhone and its competitors its only natural to feel upbeat about the future of mobile drive applications that connect to the internet whether via gprs or 3G in the future.

So Sam Pitroda Group and Dainik Bhaskar newspaper have got into a joint venture (under the name India Interactive Technologies Limited - IITL) to launch MeraMobi.com which is a mobile app that uses gprs to provide booking of rail and air tickets, making utility bill payments, and information on current affairs, stockmarkets and yellow pages.

Talking about the security of such a mobile transaction app C-Sam VP, core products Nehal Maniar said, “Security is one of the most important aspects while performing mobile transactions. MeraMobi uses industry standard techniques to encrypt sensitive user information and protect it throughout the transaction. We neither store complete payment card data anywhere on the server, nor do we store it in the phone.”

Meramobi has tied up with Bill Desk for utility payments and IRCTC for rail bookings. It also has tied up with the likes of Infomedia for yellow pages and Naukri.com for classified listings. One look at the devices compatible with this application and you realize that this seems to be targetted at the high end customer as most compatible phones would fall in the PDA category. It also makes sense as such users would be having gprs activated a feature necessary to run this application.

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