Tripadvisor the travel community portal backed by Expedia has launched in India under the domain name tripadvisor.in. India alreday boasts of local travel portals launching their own travel community sites like Oktatabyebye by Makemytrip and Raahi by Yatra.com. Recently even WAYN the popular international travel community had launched in India and also hired a local agency for its digital initiatives here in India.

So its no surprise that Tripadvisor is launching in India especially after the launch of its parent company expedia in India. Tripadvisor has an advantage over the existing travel communities in India because it already commands quite a sizeable Indian audience even before it has launched in India.

Sharat Dhall, managing director, TripAdvisor.in, told afaqs, “We already have a lot of traffic from India on TripAdvisor.com. It receives about 5,00,000 unique visitors per month and 1,00,000 Indians have registered with it. We want to provide more content on destinations popular in India and we will regularly conduct surveys to find out which are the top 10 destinations and hotels in India.”

Tripadvisor also beats the others on the depth of information on its site which covers over 33,000 cities, 230,000 hotels and 76,000 attractions. Which can be quite useful for an Indian traveller looking to plan his/her holidays.

On the whole this space can look forward to more interesting startups. as travel related content will have many takers as the travel industry grow. One ive heard of is trawellr.com which is still in closed beta.

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