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Comscore Search Report: India Searches Very Less.. Google Rules..
(5 votes, average: 2.2 out of 5)
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Comscore has released a report on the online search market in India and the current outlook isn’t pretty for all the millions of dollars that have been pumped into search startups in the recent past. Lets have a look why?
Firstly, Even at a Billion plus searches in June India forms less than 2% of the world’s search queries! Add to that India ranked second to last with 53 searches per searcher during the month, well below the worldwide average of 93. India also had significantly fewer search visits per searcher (14.7 vs. 23.6) and searches per search visit (3.6 vs. 3.9). Now given India’s online population which is 4th largest in the world the 2% of searches seems a huge dampener. Now some may argue that this only means that there is that much more potential for growth well Id be circumspect to say the least as even if thats the case the next point in the comscore report should be even more of a dampener!
80% of the search market is with Google. Rediff India’s largest portal has only 1.5%! Now this should tell all whose the king of the search market and why is it foolish to challenge google’s position. The likes of Guruji, Asklaila dont even make it to the list that comscore has posted on its site. Check the list below.
As one can see from the chart above that facebook (which isnt even a search engine!) has searches happening which are close to that of rediff. One may question where is orkut? Well Orkut forms part of google sites and hence is included in the 81.4% chunk im assuming.
This report just reinstates the fact that local brands haven’t been able to dent the market just yet. Even if the search pie grows its unlikely it will be totally skewed in the favor of the “Indian” search players given google’s dominance. In short its going to be one hard long tough battle for the search player whether they focus on local or generic search.
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wow.. what an enlightened nation
we’ve already found what we’re looking for.. or know exactly where to find it 
hmmm, is there data on niche search.. maybe wrong term, but say, things like burrp, for restaurants….. the reason I’m asking is because of FB’s presence up there.. it could be because of a sum of applications that cater to specific niches? like say movies? if it is, then isnt it making a great case for social media?
when’s twitter going to make it up there?
wont agree with this report ……let me say first of all its not a dampner that india constitues only 2% of searches if we believe that for a second cos the online penetration itself is just 3-4% of online penetration across the world……so the onus is on less online users rather than less searching users…….
now second point is google.com domain ranks second in the world and on top of that india constitutes 8.5% of visitors on that domains second only to U.S.A despite the fact that most of the visitors are redirected to google.co.in(just try it type visit google.com and u would be redirected to google.co.in)……..THE GOOGLE.CO.IN DOMAIN RANKS AS 14 IN WHOIS RANKING……
google.cn(china) ranks 40 well known fact due to baidu……
google.ru(russia)ranks 72 again yandex case
google.com.br(brasil google most important market)has ranking of 23……….
the google.co.in has page per views of 8.5 20% higher than 7.1 global average
if calculated google.com visits itself give in excess of 1.2 billion page views+2-3 billion page views for google.co.in=3.2-4.2 billion page views on google.com itself which most of them is earch queries leave aside search on youtube blogger and others affiliated sites……as the report mentions all google sites rather than just google…..overall the comscore data itself underestimates the whole search market in india……
cant trust comscore data for sure cos they have 2 million members to get record from across the world and very less indian memebers..and they really cant predict indian market correctly due to less no. of analytic data available to them………
in the end what i can say that indian search queries market is much bigger than what comscore predicts…..and they do have a reputation of wrong prediction just like their feb mishap with google ad click data…….
@Raghav - Superb statistics! Where did you get these from? It would be great if you could share the source.
Check the filter applied for getting these numbers — “Total India – Age 15+, Home/Work Locations”.
Afaik, comScore excludes cyber cafe traffic. In India, it still remains a very substantial point-of-access for internet. It would be interesting to know the panel size and composition that comScore uses for coming up with these numbers. May be that will help clear the doubts around credibility of these numbers.
@kartik just got to who.is and alexa.com and search there you would get all traffic details there …….
Google is still the King in India
@raghav soni: Interesting stats raghav.. Thanks for your comment.. As always it added tremendous value to the post.