Comments on: Idea Announces Mumbai Operations - Plans To Spend Rs. 800 crore http://www.watblog.com/2008/08/21/idea-announces-mumbai-operations-plans-to-spend-rs-800-crore/ The Refreshing Blog on Web, Advertising and Technology in India! Fri, 09 Jan 2009 22:00:04 +0000 http://wordpress.org/?v=2.5.1 By: Gautam Kshatriya http://www.watblog.com/2008/08/21/idea-announces-mumbai-operations-plans-to-spend-rs-800-crore/#comment-10146 Gautam Kshatriya Fri, 22 Aug 2008 14:39:33 +0000 http://www.watblog.com/?p=4729#comment-10146 Preshit - I enjoyed reading your post. Have you seen/heard about the teaser ad campaign that Idea has flooded Mumbai with? They're great - they play off the political incident of Raj Thackeray harassing so called 'non Mumbaikars' to leave the city because they don't belong. It features pictures of (angry looking) people with bold font proclaiming "(S)he's not from Mumbai. (S)he's from Calcutta/Delhi/Pune etc." and then the follow up "(S)he's got a Mumbai mobile number, so (s)he's from Mumbai" (Is far more impressive when you see it in person!) To answer your question: Yes - with mobile portability I *would* switch operators. The question is this: Would MVNOs that have tied up with the operator that has been granted the 3G license market 3G services? Gautam Kshatriya gautam.kshatriya@moneyvidya.com http://www.moneyvidya.com Preshit - I enjoyed reading your post. Have you seen/heard about the teaser ad campaign that Idea has flooded Mumbai with? They’re great - they play off the political incident of Raj Thackeray harassing so called ‘non Mumbaikars’ to leave the city because they don’t belong. It features pictures of (angry looking) people with bold font proclaiming “(S)he’s not from Mumbai. (S)he’s from Calcutta/Delhi/Pune etc.” and then the follow up “(S)he’s got a Mumbai mobile number, so (s)he’s from Mumbai” (Is far more impressive when you see it in person!)

To answer your question: Yes - with mobile portability I *would* switch operators.

The question is this: Would MVNOs that have tied up with the operator that has been granted the 3G license market 3G services?

Gautam Kshatriya
gautam.kshatriya@moneyvidya.com
http://www.moneyvidya.com

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