Comments on: Komli Launches Technology Channel For Advertisers.. Is Komli Confused?

By: Puchoo

Puchoo — Mon, 01 Sep 2008 06:43:52 +0000

Rajiv,

Good write up, but the reason for the majority of the sites being International is simple – there is a lack of core Indian technology properties and thus inventory.

Additionally , they might be international sites, but they would have Indian traffic coming in , which makes it relevant , conduct IP targeting and the advertiser is only exposed to Indian audience.

By: dav

dav — Thu, 21 Aug 2008 12:25:28 +0000

Komli for publishers suck big time… dont even bother sign-up for this faltu ad network!!!

By: K.Kaviraj

K.Kaviraj — Thu, 21 Aug 2008 07:18:23 +0000

Good article but the thing which I notice now-a-days ( @least among my friends who maintain there own sites / blogs etc .) is tht there is a high rate of dissatisfaction for the publisher AD’s they put from big providers like even google , tyroo etc. They complain tht they are mearly paid in the CPM model !! …imagine just getting 0.73 $ for generating nearly 5000 impresions !!!!! … hhhhhmmmmm … @least lets see if these niche AD stuff , pays the publishers well enough

By: Amar Goel

Amar Goel — Wed, 20 Aug 2008 14:06:34 +0000

Didn’t add my signature above. To be clear: I’m part of the Komli Media team.

Thanks,
Amar

By: Amar Goel

Amar Goel — Wed, 20 Aug 2008 12:38:14 +0000

Rajiv,
Thanks for your post. We are very excited about this technology vertical, as we believe marketers are increasingly focused on showing their advertising to audiences (as they should be), and not just buying advertising on sites (a site is just a proxy for an audience). Highly targeted content can produce a highly targeted audience that can then help advertisers achieve their marketing goals, while publishers can monetize their high quality content better.

In addition, networks with significant reach and scale like ours can leverage that to deliver a specific audience as it roams the web. Niche networks are not able to offer this capability. For example, using our behavioral targeting technology, we can serve relevant ads for advertisers who are trying to reach the Mobile Enthusiast audience, regardless of which site they are on. We reach more unique users per month than any other network in India, and we can help advertisers reach just the audience they are targeting. You will see new products from us in the coming months that will take audience and user targeting to new heights (we hope!).

To clarify a few things you bring up in your post, there are many techies who do not work in the IT industry. So they are still interested in technology, but not necessarily working in the IT industry. For example, the second largest vertical was finance and banking, at 9%, on tech sites. In terms of targeting our publishers are around the world, but we are targeting the Indian visitors on these sites. Though we increasingly find advertisers and agencies in India who want to reach a global audience.

Lastly, entrepreneur to entrepreneur, you say is Komli “just reacting to competition?”. We have been working on this technology vertical for quite some time, so it’s mostly been in response to our clients who were asking for this and we work hard to respond to them. But even if we had done this in response to competition, wouldn’t any good business want to respond to their customers and competitors? I would think that would be a positive, not a negative. Maybe you have a different point of view.

Thanks,
Amar

By: Maneesh Madambath

Maneesh Madambath — Wed, 20 Aug 2008 10:02:13 +0000

IMO
The publisher list though international might have a sizeable Indian visitor base.. and perhaps it is that subset that Komli offers to target for the Indian advertisers.

It certainly is an interesting move, however, I personally think that instead of dividing channels on the lines of publishers most network might do well by channeling the needs of advertisers and fitting them with publishers of various niches.