Comments on: 5 Public Relations Mistakes That Can Kill Your Brand Online http://www.watblog.com/2008/08/20/5-public-relations-mistakes-that-can-kill-your-brand-online/ The Refreshing Blog on Web, Advertising and Technology in India! Sat, 10 Jan 2009 00:39:27 +0000 http://wordpress.org/?v=2.5.1 By: Maneesh http://www.watblog.com/2008/08/20/5-public-relations-mistakes-that-can-kill-your-brand-online/#comment-10154 Maneesh Fri, 22 Aug 2008 16:47:52 +0000 http://www.watblog.com/?p=4717#comment-10154 @ruchi that's exactly the reason I wrote this post.. I think mistake is a misleading word here.. if you see I am introducing them to the concept of online management of PR.. which is exactly what you said as well.. so go tell the PR firends of yours to come and read this :) :D @Gautam the social media template though is not a necessity is actually a good tool to facilitate and put into process the use of social media by PR firms... @ruchi
that’s exactly the reason I wrote this post.. I think mistake is a misleading word here.. if you see I am introducing them to the concept of online management of PR.. which is exactly what you said as well.. so go tell the PR firends of yours to come and read this :) :D

@Gautam
the social media template though is not a necessity is actually a good tool to facilitate and put into process the use of social media by PR firms…

]]> By: Gautam Kshatriya http://www.watblog.com/2008/08/20/5-public-relations-mistakes-that-can-kill-your-brand-online/#comment-10148 Gautam Kshatriya Fri, 22 Aug 2008 15:05:29 +0000 http://www.watblog.com/?p=4717#comment-10148 Maneesh / Ruchi. While I'm not too sure about the Social Media Release template, I completely agree with you on most of your points, especially 1 and 2. Forget PR firms, entrepreneurs themselves need to take some time out to read a few books on marketing to the social web. For starters I'd suggest that they pick up some books on the subject (its well worth the investment). One that I'd suggest is 'The New Rules of Marketing and PR' by David Meerman Scott. Check out my review of the book here: http://www.moneyvidya.com/blog/?p=130 If you don't want to shell out the cash just yet, at least start reading some blogs on the subject. These are my favourites: http://www.moneyvidya.com/blog/?p=292 Gautam Kshatriya gautam.kshatriya@moneyvidya.com http://www.moneyvidya.com Maneesh / Ruchi. While I’m not too sure about the Social Media Release template, I completely agree with you on most of your points, especially 1 and 2. Forget PR firms, entrepreneurs themselves need to take some time out to read a few books on marketing to the social web. For starters I’d suggest that they pick up some books on the subject (its well worth the investment). One that I’d suggest is ‘The New Rules of Marketing and PR’ by David Meerman Scott. Check out my review of the book here: http://www.moneyvidya.com/blog/?p=130

If you don’t want to shell out the cash just yet, at least start reading some blogs on the subject. These are my favourites: http://www.moneyvidya.com/blog/?p=292

Gautam Kshatriya
gautam.kshatriya@moneyvidya.com
http://www.moneyvidya.com

]]> By: Ruchi http://www.watblog.com/2008/08/20/5-public-relations-mistakes-that-can-kill-your-brand-online/#comment-10083 Ruchi Thu, 21 Aug 2008 06:47:31 +0000 http://www.watblog.com/?p=4717#comment-10083 @ Karthik its good to know that Text is taking online PR seriously, hopefully all the other leading PR agencies follow suit. @ Maneesh Before we even get to the mistakes committed by PR Professional when dealing with the online world, we need to first educate them. There is very little awareness about social media. Most of the professionals don't have any knowledge beyond Orkut, Facebook and handful of other news sites. Even if the do, they don't know how it can be optimized. There are sites as u mentioned in your posts which give a lot of insights on how to do online PR. How ever the problem is that the PR professionals are not taking online media as seriously as they take the offline one. According to them the outreach they get through the offline media is far more then they will get online. They are not able to sold the concept of online PR and the benefits of it to their clients. Also one more reason they are a little reluctant is the fact that online media is a two way communication - you get instant feedback, which might be positive or negative in nature. Most companies are not too comfortable with it as they don't know how to handle it. What is thoroughly required is a complete session on why social media is important and how it can affect a brand. @ Karthik its good to know that Text is taking online PR seriously, hopefully all the other leading PR agencies follow suit.

@ Maneesh Before we even get to the mistakes committed by PR Professional when dealing with the online world, we need to first educate them. There is very little awareness about social media. Most of the professionals don’t have any knowledge beyond Orkut, Facebook and handful of other news sites. Even if the do, they don’t know how it can be optimized. There are sites as u mentioned in your posts which give a lot of insights on how to do online PR. How ever the problem is that the PR professionals are not taking online media as seriously as they take the offline one. According to them the outreach they get through the offline media is far more then they will get online. They are not able to sold the concept of online PR and the benefits of it to their clients. Also one more reason they are a little reluctant is the fact that online media is a two way communication - you get instant feedback, which might be positive or negative in nature. Most companies are not too comfortable with it as they don’t know how to handle it. What is thoroughly required is a complete session on why social media is important and how it can affect a brand.

]]> By: Maneesh Madambath http://www.watblog.com/2008/08/20/5-public-relations-mistakes-that-can-kill-your-brand-online/#comment-10056 Maneesh Madambath Wed, 20 Aug 2008 18:06:13 +0000 http://www.watblog.com/?p=4717#comment-10056 Thanks Karthik.. glad you liked the post. Like the survey suggests, we bloggers and the PR players do have a mutual need and both should look forward to working together... like I said just like you need to reach out to everyone, bloggers need fresh content every day... its a win win.. Thanks Karthik.. glad you liked the post.

Like the survey suggests, we bloggers and the PR players do have a mutual need and both should look forward to working together… like I said just like you need to reach out to everyone, bloggers need fresh content every day… its a win win..

]]> By: Karthik S http://www.watblog.com/2008/08/20/5-public-relations-mistakes-that-can-kill-your-brand-online/#comment-10051 Karthik S Wed, 20 Aug 2008 15:48:20 +0000 http://www.watblog.com/?p=4717#comment-10051 Excellent write-up and timely too. At Text 100 PR we recently released the results of an APAC level survey on what bloggers look for, from PR agencies. Here's the social media release that was sent, http://text100.com/news/20082606.asp The first paragraph also links to the detailed PDF of the results. Excellent write-up and timely too. At Text 100 PR we recently released the results of an APAC level survey on what bloggers look for, from PR agencies. Here’s the social media release that was sent,
http://text100.com/news/20082606.asp

The first paragraph also links to the detailed PDF of the results.

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