25 Must Reads For the Mobile Marketer
The mobile and mobile VAS industry has been a popular topic on WATBlog for quite some time. While looking for some new news in the sector, I had a sense of feeling underfed on information about the business of mobile communication. This led me to find and list some interesting posts on the mobile industry and mobile advertising. This post lists 25 of the ones which I found most interesting and value adding.
Must Reads on Mobile Market’s Potential
- The mobile search opportunity
- Industry biggies talk on when mobile advertising would take off?
- The potential that mobile advertising holds
- Why Google is upbeat on the mobile space and why Android fits perfectly into its scheme of plans?
Must Reads on Mobile VAS
- Generating user awareness about VAS
- Mobile 2.0 is completely VAS
- Empowering farmers through mobile VAS
- Wishlist of the Indian mobile VAS industry
- Building of a mobile VAS ecosystem
Must Reads on Mobile Marketing
- Word of advice for Mobile Marketers
- How to make your customer’s life easier through mobile marketing
- Bluetooth marketing concepts
- Impact of mobile marketing at the Beijing Olympics
Must Reads on Mobile Advertising:
- What is mobile advertising?
- Mobile site building and promotion tips
- Mobile advertising - Inventing greebles
- Why mobile advertising is cost effective?
Must Reads on the Indian Mobile Industry
- AdMob’s Indian Mobile Web Study
- Mobile Advertising in India
- The growth story of Mobile VAS in India
- Sector analysis of the mobile VAS industry
A little more interesting Information for the mobile marketer
- Top mobile business blogs (very old data, yet the only one available, if someone has an updated list please let us know)
- What do people search on mobile phones?
- Most popular categories on Mobile enabled Internet in India
- Presentation on the mobile ecosystem and its powerful worldwide reach
That concludes the list of stuff that I have across and studied over the past few days, and some even before that. Of course, this is in no way exhaustive and there are enough chances that you might find better ones than those listed here. In fact it would be great if you do and add them to the comments, it would be mighty useful for anyone keen on reading this.
The mobile internet and VAS industry is something I am kicked about in terms of business prospects. And I am sure reading these will help you unlock a lot of business opportunities and make the most of the obvious advantage that lies in the mobile world.

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(4 votes, average: 4.25 out of 5)

Dude thanks for exhaustive list…!!! I wish you had come up with this a few days ago… but nevertheless its a great list.
lol.. could have just mailed me saying i want exhaustive list please
thanks
Bro, need some pointers on mobile advertising on a gprs based application.
How do I get the Ads?
Who are the advertisers?
What is the going market rates?
Pls. do feel free to add your thoughts.
Regards
Rahul