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NDTV Lumiere Ties Up With Jaman.com For Online Movie Download & Live Screening
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NDTV Lumière the TV channel of NDTV Group that shows the contempory cinema in India has acknowledge the importance of online media has tied up with jaman.com a US based video entertaintment portal which will now provide video downloads and live screening of NDTV Lumière’s content. Speaking on the tie up Dhruvank Vaidya, senior vice-president, new ventures, NDTV Imagine, said “The Internet is a growing medium and our target audience is comfortable with it. Also, they can access movies at their own convenience.”
NDTV Lumiere’s movies will be available at 2$ per download which will be available to a set of asian countries. The other noteworthy player in this space is Rajshri.com which is not only providing movies for download and premiering movies online since sometime now but also started creating content for mobile videos called mobisodes. Also there is Bigflix which seems to be providing 14000 titles at 1$ for download. On the TV Channels and traditional companies front Shemaroo was one such player which announced the decision to put its movies online for download
We have always believed that online offline integration is the best way to leverage and scale media businesses in India as it provides both reach and interactivity at the same time. Just recently Hungama.com had tied up with Dailymotion to power bollywood centric content on their India centric video sharing site. Also there is youtube which launched its India centric site. Closer to home Zoom tv tied up with Rediff ishare to showcase their tv shows. So this trend of US centric sites either coming to India or India centric Video content creators tying up with US centric online videos sites seems to be catching up fast.
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