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Know Where That Friend Of Yours Is Located. Now! Presenting Yahoo Fire Eagle
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Fire Eagle is a technology from Yahoo that lets you update your info about your location through your mobile or web, and share that information with many other web/mobile apps. For example, you can update the information about your whereabouts on Fire Eagle, and your friends can view it. May be, you can catch up with one of them for a coffee, if they are around.
The location information can be updated to a number of applications. Google has kept the platform open for now. Mobiles can also access the site fireeagle.yahoo.com and update our information.
What’s the use?
Well, location based services (LMS) are being worked on many companies right now. Its invaluable to know about the target audience. You can get a lot more customized services if your service is known. In the Facebook example, knowing your location can show you the friends who are around. You can then select a friend whom you wanna catch up. This set; you can search for the café/restaurants around the place. And after the coffee, just in case you have a mood for a movie, you can use that.
So, what does Yahoo gain? Ads ?
Well yes. But not right. Location based ads can be a good business model. Just that Yahoo has not decided to use the ads right now.
The platform is open for the developers right now so expect a lot of applications built upon it. Facebook applications can be a common thing. I would also love to see an extension to Twitter informing about the location of the service. For more serious issues, there can be GPS and navigation on mobile phones.
Overall a good product from team Yahoo. All it needs now is sufficient amount of hype for a really large base of developers to take it up.
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