– Now trade your equity for product development


With the buzzing Startup sceene in India, equity seems to be a hot property and it’s no surprise like TimesGroup have something called as Times Private Treaties through which it seems to be striking¬†advertising for equity deals¬†with startups and sme’s across the world. Now, this trend of equity for offering services be it media outreach or other resources that help a startup seem to be catching up in India. One such initiative that we came across is by Wissen Systems a product development and consulting firm based out of Nashik.

So what are they exactly offering?

Startupforstartups aims at providing product development solutions whether completely outsourced or be it a part of a larger development requirement. They believe in working closely with founders on all aspects of the product and not just development.

What do they charge in return?

From the looks of it, the model seems to be flexible and typically follows a cash plus equity excercise. They also have a consultancy model in which the team does not actively provide development but works with the founders and consults them to build the product.

Why this initiative might just work?

This initiative might work as product development expertise and more importantly good product  expertise is rare in India. Though there is little known about Wissen System prior to this initiative, if they are able to provide good product development expertise and build a few case studies then they will surely be able to attract a larger set of startups.

There is surely a need for this kind of service and their success will depend upon whether they are able to build good relations with the startup community.

4 Responses to “ – Now trade your equity for product development”

  1. Sushrut
    August 12, 2008 at 11:09 pm #

    Hi Rajiv,

    I was surprised to see this on WAT! We are already working with 2 such companies. We want to be close with startup scene because thats where fun, excitement and future is.

  2. August 13, 2008 at 12:13 am #

    god sent !

  3. Kaustubh
    August 13, 2008 at 8:02 am #

    Interesting Post indeed Rajeev.
    While Startups are still in budding phase in India, more and more new generation Indian Evangelists are rather interested in taking risks with the startups than working with big SWITCH.
    We are placed interestingly at same stage where Silicon Valley was @ 1998-2000.

    StartupforStartups as a concept has excellent potential as it would help startups managing initial operational risks with hiring skilled resources, architectural support, Quality Assurance etc while from fellow startup providing serious monetary benefits.

    Lets foster Wisen and more such initiatives to foster startups in India.

  4. August 13, 2008 at 1:36 pm #

    nice initiative..

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