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LiveJournal & Caferati Launch Flash Fiction Contest for Indians
(1 votes, average: 4 out of 5)
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Do you remember the precis writing competitions that your English teacher used to coax everyone to get enrolled into, back in 8th grade? Well, there couldn’t have been a better time than this for you to start thanking her. If you have the knack to spin yarns out of nothing, here’s a chance that you’d rather not wish to miss.
Caferati, a forum of writers in English, and LiveJournal, world’s leading community blogging site, have joined hands to present a contest named “The LiveJournal - Caferati Fiction Flash Contest“.
What is it all about?
Well, it’s not rocket science, really. The muse of your story should be ‘Journal’ and the story should not exceed 500 words. All this, for a cash prize of Rs. 19,999.
What do we think about it?
The idea does seem very novel. The concept of blogging still needs to catch up in a big way, in a country like India. Even today, more than majority of the population doesn’t seem to understand what a blog means, despite the word getting used more and more rampantly in movies, newspapers and what more, even music videos!
India has a very rich repository of writers and literature enthusiasts. Hence, LiveJournal’s move of including Caferati into the deal makes perfect sense since Caferati already happens to be a very rich forum of writers who shall be more than happy to grab an opportunity like this.
Looking at it from LiveJournal’s perspective, the platform is still not very in India. When it comes to blogging platforms, It is Blogger, WordPress and MSN Spaces that rule the roost. of course, LiveJournal has never been the platform of choice for hardcore bloggers and neither are they prime targets. LiveJournal has always maintained the feel and essence of a “Journal” and is more popular as an online personal journal than anything else. It’s a very clever marketing strategy from their part to come up with a story writing contest with the theme, “journal”. Moreover, since the participants need to be registered LJ members themselves, it also forces a few to actually check out the innards of the platform, first hand.
This is also a huge opportunity for Caferati to get noticed, internationally.
Andrew Paulson, Chairman of the Board of SUP, the owners of LiveJournal globally, said,
“India was our first port of call after we acquired LiveJournal last December. We already have a great reach in many online markets and have a small but loyal following in India. This project sees us, for the first time, actually trying to support the growth of new local communities in India. LiveJournal already has over 16 million accounts today and I am hoping that it won’t be long before there are many more of these coming from India.”
With LiveJournal trying to expand its global reach, India is a very logical extension to the purpose, owing to the huge population that can be catered to, right away, and also with India growing larger by the day, in the Web 2.0 scenario, the contest is a natural first step to seed many such initiatives in India.
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