Branding is nothing more than a buzz created by the modern businessmen to promote their brands. Though this was a partial truth the other half is that today there is nothing that your competitors cannot duplicate within a short period of time. The only thing that will help you to move on is better branding.

Brand building is a long term process which at times can be pain in ass. At times people are so much obsessed with the term branding that they tend to forget their prime goal. The key to stay ahead in completion is networking. It helps and boosts your R&D, Clients, Knowledge and much more.

Following are the 5 web 2.0 tools which will help you to leverage your branding

1) Twitter/Pownce –

Twitter:

It’s a micro blogging site with 140 character limitations. It has become a huge hit in a short span of time. From events announcements to breaking news all of them I read it here first. A company profile can surely help you to get more clients, solve your existing customer’s problems and above all ORM (Online reputation Management).

Pownce: It is similar like twitter the only difference being that here you don’t have 140 character limitations and you can share your pics and links with your fans (friends).
A fine example of this can be our WATBlog twitter account. This is where we share our thoughts and answer to our readers comments.

2) LinkedIn – It is a business oriented professional networking site. Remember its all about networking and LinkedIn is a place which you definitely don’t wanna miss.

• You build your network and your network contains direct connections i.e contacts/friends and contacts of your friends. This can be used to gain an introduction to someone you wish to know through a mutual, trusted contact.

• It can then be used to find jobs, people and business opportunities recommended by someone in one’s contact network.

• Employers can list jobs and search for potential candidates.

• Job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them.

3) Facebook – Yet another social networking site but this one is not limited to the professionals only. You will find all types of people over here. The best part of facebook is its applications. An application made by your company can be a huge hit and can also help you to leverage your branding. Besides that sharing of your company events and meetings pictures can help you to attract a large number of audiences. An excellent example of this is scrabulous.

4) Blogs – What can be a better tool than blog to reach out to thousands of people at a time. As blogs are personalized in nature and it reflects the authors’ thoughts, people tend to get more easily connected. If they find an article interesting enough they will share it with their friends and also comment. Through their comments you can get to know what exactly they feel about you and your brand. Moreover Corporate blogging is turning out to be a one top solution for all your problems which includes ORM, Branding, Marketing and much more. Our sister concern WATConsult.com helps and provides you these services.

5) Bookmarking – Once you are done with your blog post the next step that you must take is to bookmark it and share it with everyone on a bookmarking site. But remember to share the love. Just bookmarking your own articles can make you look spammy.

I have listed down my favorite 5 tools for online branding. I would also love to know which tools you use for your online branding solutions.

Bookmark this post to:

Related Posts

• WATBlog Picks: International Websites to Watch Out For in 2008
• Social Networking Diversifying Fast To Capture Every Possible Opportunity!
• Pownce Acquired By SixApart - To Be Shutdown by 15th Dec
• The WATBlog List of Top Social Media Platforms to Roll Out Your Web 2.0 Plans
• Love, Proposal, Break-up And Divorce 2.0