Reliance-ADAG group’s Zapak has launched what appears to be an aggregator of Flash games online. The website, Zapakworld.com does not contains games from Zapak.com. With reportedly more than 12000 games, Zapakworld.com claims to be the biggest online flash game aggregator in the world.

I visited the website and it had the same colorful look that Zapak.com has. The games all were from the different websites. At times, there was just a link to the original website. That was the case when the game owner didn’t wanted Zapak to host the game on Zapakworld.com website.

There were categories of games and also a feedback system in place.

Once again, a good strategy by Zapak to bring all casual game players to its own properties (websites). Zapak.com does have a large collection of games. But what after you have played all of them? You go out, looking for games from somewhere else. Zapak, now, kind-of says that you don’t need to go anywhere else. Zapakworld.com aggregates games from other websites too.

Good move.

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