RSS
Email
SMS
OOH Media Gaining More Digital Presence
(Rate this article)
Loading ...Email It!
Out of home media has been experiencing a blow recently. After Delhi and Chennai, Bangalore became the third city in India to put a ban on hoardings. At the same time, we are seeing more and more screens in various places around us. Malls have been the traditional targets so far. Of late, even local buses in Mumbai have started the digital LCD screen advertising. A small screen is placed within a bus (sometimes, two per bus), with small clips of various news shows from Aaj Tak being shown on them. In between various videos, advertisements are shown.
With the bans like the ones in Delhi, Chennai and Bangalore, many of these players are now shifting towards the digital OOH media, reports DNA. The danger looms on smaller players, who might be completely wiped out.
Sudeep Ganguly, director of Accord Advertising, said,
“We fear that the traditional OOH media might completely get wiped out.”
Accord Advertising saw a dip in their revenues by 15% when the bans were put in Bangalore.
PriceWaterhouseCoopers predict the size of the digital OOH industry to be Rs.153 billion by 2011. That’s a large number given digital OOH is increasing at a rate of just 7%-10% currently.
With the emergence of faster connections, the ease of use and content delivery to the digital OOH media will only help boost the growth.
Loading ...
is it growing faster than internet advertising medium ?