Mumbai Angels Invest 2crore In Mobile TV Startup Apalya Technologies
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Mumbai Angels has invested 2 crores in a Mobile Tv startup by the name of Apalya Technologies reports VCCircle. According to their website Apalya Technologies is based in Hyderabad, India and its primary business is to aggregate premium entertainment content from many different content providers, and then optimize the same to be suitable for mobile viewing. Apalyas works on delivering the best possible mobile entertainment experience based on the type of the device and the kind of network being used.
Currently the partners page on Apalyas showcases partners like ZoomTv, TV18, Bindaas, TimesNow, CartoonNetwork and even regional players like Jaya Tv as well.
It seems that Apalya has been gearing up for the 3G roll out which was announced recently Infact one of their founder Vamshi Reddy had this to say “The main focus for us was to build a platform and have the whole solution ready integrated with every operator. So when 3G comes in we can exploit the market,”
On the whole this companies fortunes are highly dependant on the 3G rollout which happens hopefully in the next 6 months. Given the iphone launch as well I do see tremendous potential in entertainment oriented video consumption by users but again the cost factor of 3G is something that could work as a deterent. Hopefully operators dont get too greedy and have a package plan with unlimited download usage thrown in at a fixed price.
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With the launch of 3g, the popularity of mobile entertainment is set to grow by leaps and bounds…