OnMobile has entered into exclusive content deals with over 40 music labels from South India, reports medianama. The labels will offer music to be used as mobile content by OnMobile. It is claimed that the deal size is around Rs.8.5 crore.
The mobile scene in India is hotting up. Hungama mobile is one big player and we have seen a lot of films using the service for mobile content. Similarly, Mauj Telecom has been doing a lot, too recently. But the deals done by OnMobile is significant because it’s the biggest mobile content deal , outside of Bollywood. With this deal, OnMobile has become a content aggregator.
Mobile ringtones and ring-back tones now form a large chunk of revenues for films and for the mobile companies. Infact onmobile had recently launched ads on caller ringback tones inorder to monetize the same. This deal also places OnMobile in a preferabels position to strike similar deals in Bollywood, too.
Lets see how the battle shapes up in the coming months.
Update
Medianama reports that OnMobile Global might have paid as much as $18.7 million for the French company Telisma SA. Telisma has speech recognition technology. Telisma has speech recognition technology for 10 Indian language.
OnMobile has reported a revenue for Rs.86.3 crores with a profit of Rs. 15.2 crores for the Quarter ending June 2008
