Twitter Mania Or Twitter Maniac?
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Yesterday seemed to be a doomsday for people in the blogosphere as their favorite messaging system Twitter had encountered with a weird problem. All of a sudden our hard earned followers had disappeared. As you all must be aware that this is not the first time that Twitter is facing problems. Previous issue was the downtime of Twitter.
How it all begun?
Few days back Twitter had announced that they are working on removing the bots from the system. This is what the Twitter founder Biz Stone wrote on their blog:
To combat aggressive following directly we have recently imposed new limits on following—spammy accounts following too many users have been drastically curbed. Those that existed prior to this new limit await review. Our administrative tools for finding and dealing with spam grow more sophisticated as we learn more.
This affected their algorithm and their service became haywire.
Although it was a big loss for everyone but according to me the corporate companies suffered the biggest loss.
How these companies did suffer a huge loss?
1) They follow and keep track of their customers, clients and prospect clients
2) They answer the queries or questions raised by various people
3) Their Twitter account also helps them to do a bit of ORM (Online Reputation Management) and Branding
4) Many announcement must have delayed (because the followers had decreased therefore not everyone must be able to receive them at the right time)
These were some basic points and there is much more. Right now the Twitter blog says that they have restored 99.6% of following/followers and the remaining 0.4% is on their way back. I really wonder what Twitter has done with all the funding money they have received. I hope that their founders haven’t run away with all the funding money.
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Correctly pointed out the biggest loss would be to companies using Twitter to engage customers and build relationships with them. For example FastTrack, the Indian watch company has a skewed ratio of followers to following.