Proto 4: Introducing the First Set of This Years Startups

9.05 am:
We have Rishabh on board today covering the first set of startups showcased at Proto 4. The session included six of them, primarily in the Web and Technology arena. Without further adieu, let’s let Rishabh rolling.


“Thought that I was late, turned out so was everyone else. Was quite a task to find the gate. Dogra Hall is a labyrinth!” Anyway, pretty soon we began the session, and the following startups made their pitch.


Soliton is a Bangalore based 4 year old startup into vision systems and equipments, what me and you might call smart cameras. The company founded, funded and run by Dr. Ganesh Devaraj plans to launch the product within six months.


The company is a B2C targeting end users and enterprises. The product is claimed to be extremely useful for surveillance and more importantly for quality control techniques. It is a 26 member team and has been in the industry for nearly 10 years.


The product is focusing on building usability and affordability in to the system and that’s the pain point they want to bring relief to. And from what they claim they’ve been able to cut the price down by more than half from the existing average of Rs. 2 Lakhs.


Picporta is a startup based in Ahmedabad and works with a team of less than 10 people. Founded by Pulkit Gaur Picorta setup operations in 2006 as a content based image search product. In simpler terms, it is a face recognition software based on Tagging. They say that they are not really looking to get acquired by biggies like facebook or orkut(google). One of the limitations on Picporta is its 5mb space limit.


Also, Picporta guys seemed a little disappointed with the 6 minutes that they were allotted. Time does fly quickly during showcases don’t they.


Hiring Tool:


Hiring Tool pretty much explains itself as a recruitment enabler and it claims to be India’s first B2B hiring tool. Their solution revolves around a basic question:” You connect the hr to agencies? So your job completely depends on the job agencies?”


It is a self funded startup established this year by Nupur Punjabi and is currently a 3 member team. As is obvious again their target are enterprises and aims to time itself into the market withing 6 months.


With three startups done we ha a bit of the Proto show with the vocals from Freddy Mercury. They showcased how the Proto Alumni have fared. A set of impressive numbers, numbers of users using the services of the startups, but personally to me the question remains, how much did proto contribute to it. I guess the effort is intangible. After the short session we move on to the next 3 startups.


Lifeblob is a 3 member team established by Pranav Bhasin last year. In Lifeblob’s own simple words it provides an easy and comprehensive solution to organise your life. Self funded and targeting the end users in the Interactive Marketing arena, Lifeblog is one of the few products to go live straightaway.


Lifeblob is an e-diary. Your life story shown on others people’s timelines where ever it links. I think it is very useful for a variety of events though the art about educational purposes was a little amusing. We will cover both Lifeblob and HR tools in depth in our WATShow edition to know how they put their seemingly obvious into business use.




Tiriyo Technology Consultancy has been doing rounds since 3 years (2005). It is a targeting an enterprise audience and is a 7 member team headed by Dinesh Neralla and their produce recruiter pilot will be out within 6 months.


Tiryo tries to find an employee sourcing process in one click. Essentially, it scans resumes for keywords and short lists them based on the users requirements. In its plans to market and promote itself it thinks of going viral by building Facebook applications and others.


It works on the revenue share model from the recruitment fee to bring in the money.




I think the organisers quite liked Muziboo, they were the only company to finish their presentation before the stipulated time. :)


Muziboo is a half year old 2 member startup providing a feedback and perhaps a networking solution for musicians both amateurs and professionals. So in essence, Muziboo is an online community for music creators, indi music mostly. It works on a revenue model of membership accounts. I.e. Give online tool to musicians and charge them for the pro account.


Muziboo is founded and run by Prateek Dayal and is a self funded entity in the web/ Internet industry. The product itself was launched today.


Lords of Odds :


Lord of Odds is initiated by Mindhive Labs solution and is a year old self funded venture. Currently Lords of Odds is a 5 member team headed by Hariharan Krishnamoorthy and the product targets 18 to 30 year old fantasy gaming enthusiasts.


If I can briefly explain the concept – There are events. The users have to predict a result for the event. And with every rightly placed prediction they get a virtual currency called Loot and every time you win you get more Loot.


They plan on promoting LOOT on Social Networks and Mobiles.

9 Responses to “Proto 4: Introducing the First Set of This Years Startups”

  1. July 19, 2008 at 6:41 pm #

    Hi Rishabh

    Thanks for the note on theHiringTool..just a quick note that we are fully operational with a network of over a 100 placement consultants and a few clients and with a few more job postings and the team size now stands at 7.

    looking forward to meeting you at the next proto

  2. July 19, 2008 at 7:08 pm #

    Picporta looks a very common concept. The pics on site are very dumb. The owners don’t have credibility as well. Look at images on the website.

  3. July 19, 2008 at 7:13 pm #

    The site looks ok to me but it took them a lot of time to update,( looks like they had only one developer who was not professional. His project Tetraf was a dud. The guy is smart and intelligent.

  4. July 20, 2008 at 12:09 am #

    Lifeblob is a nice concept and if I am not mistaken Watblog did cover them up sometime back.

    One thing is pretty awkward there. The registration is through a referral, something like Gmail. It is to be seen whether this would go down well with the audience.

  5. July 20, 2008 at 11:55 am #

    Thanks for all the updates on Proto. It’s very informative to see the fields the startups are targeting.

  6. July 20, 2008 at 3:18 pm #

    Hi all,

    Thanks for your comments on picporta – we will try to learn from our mistakes.

    To Ram Narayan :

    Please don’t judge our hard work on the base of some pictures at our website.

    To Aditya :

    Thanks aditya for taking some time out and reading my blog.

    Yes it took some time for us to come-up with picporta – as we are only a 2 member team.

    I hope .. u like picporta when it goes public.



  7. July 21, 2008 at 12:13 pm #


    Good to see that you have covered companies like Soliton. I have worked with Ganesh during his early days of Soliton when I was with National Instruments India. He is an amazing person to work with, highly knowledgeable and a focused businessman.

    Also, Nupur from Hiring Tool is another entrepreneur who is really active and full of energy to make this venture succeed!

    All the best.

    Keep up the good work WAT Bloggers.


  8. July 21, 2008 at 1:49 pm #

    Thanks for all your comments guys… we will soon list the other startups showcased at proto as well… and do keep an eye on watshow int he coming weeks as well got some really exciting interviews done at proto…

  9. July 22, 2008 at 12:50 am #

    Hi Sachin,

    Thanks for your compliment..need all the support from this community to make this work..more than anything…for the faith.
    Proto was a wonderful platform to reach out to the community…
    I am new to blogging so would welcome any help!!

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