Comments on: How Can Brands Leverage Social Networking In India? – Answered By Social Networks BigAdda, Minglebox & Fropper

By: Leveraging internet marketing, Social Media and SEM to build brands and engage customers

Thu, 17 Jul 2008 18:03:33 +0000

Well I don’t claim to be a brand guru but I think there are couple more ways by which brands can leverage social networking.

1) For brand buzz: What has been covered in the post is leveraging social networks to position the brands and target the customers effectively. Besides these, networks could also be used to create brand buzz by intersection of social networks and viral marketing.

2) Co-creation of Value: Brands could actually go a step ahead and engage customers to co-create the value bye leveraging social media. For example, many US companies are using Twitter to do the same. FastTrack company is also using it. Co-creation of value gives brand strong pillars to stand.

By: Vivek Parti

Vivek Parti — Thu, 17 Jul 2008 12:10:12 +0000

No doubt that social networking sites would become an important business tool for brand awareness. In the Indian context it would have limited appeal, in the near future, since the target audience is restricted by age and buying power. But the same audience would constitute a large market place in the medium to long term perspective. We would like to link this article as a resource for our readers at http://www.indiabusinessdatabase.com.

By: Adeeb

Adeeb — Thu, 17 Jul 2008 00:54:24 +0000

You forgot to include RockeTalk (http://www.rocketalk.com) RockeTalk has created the bet social communicator platform, and is the only product that enables users to chat using their own voice, video, and photo.

By: startup

startup — Wed, 16 Jul 2008 19:31:39 +0000

Good to see that atleast now some blogger is recognizing the existence of India social networking portal.All the while every blogger has been talking about orkut ,my space and face book ignoring the fact that they are all more than 5 yrs old and comparing them with Indian social nets which are at the most 2 yrs old.

one more important thing i wish to make it a point is that the blogger should stop talking about heard mentality in Indian start ups and start recongizing that each start up has its own flavor.

pls note that even USA has numerous social nets
friendster,myspace,facebook,orkut,hi5,cyworld,bebo

and indian enterprenuers are no exception in looking out for some opportunities.So i hope no blogger will ever talk about Indian startups in such a way agin

By: rajiv

rajiv — Wed, 16 Jul 2008 10:51:49 +0000

agreed. But brands leveraging existing social networks and brands creating their own social network are two different things and require different commitment from brands.

By: manuscrypts

manuscrypts — Wed, 16 Jul 2008 10:02:29 +0000

the other thing you should possibly consider in this analysis are examples of platforms which allow brands to create their own networks.. (eg. youtopia) do you think it will work?
also will there be a clear demarcation (as far as brands go) between social networking and social media in general (a you tube, for example)
and these, i guess would happen in part 2…
brands like fastrack which use orkut, facebook, twitter etc extensively and well….
and apps – eg. Inda dekha by Zoomtra