Comments on: Zapak Vs Games2win Strategy - A Case Of Media/Brand Power Vs Content/Technology Expertise? http://www.watblog.com/2008/07/15/zapak-vs-games2win-strategy-a-case-of-mediabrand-power-vs-contenttechnology-expertise/ The Refreshing Blog on Web, Advertising and Technology in India! Wed, 07 Jan 2009 17:23:35 +0000 http://wordpress.org/?v=2.5.1 By: rebeccadesouza http://www.watblog.com/2008/07/15/zapak-vs-games2win-strategy-a-case-of-mediabrand-power-vs-contenttechnology-expertise/#comment-9496 rebeccadesouza Wed, 30 Jul 2008 07:33:47 +0000 http://www.watblog.com/2008/07/15/zapak-vs-games2win-strategy-a-case-of-mediabrand-power-vs-contenttechnology-expertise/#comment-9496 The present scenario in the Indian gaming industry is pretty similar to that of a dudoploy. However, since stakes are pretty high so India will surely witness several start-ups claiming a fair share of the gaming pie. Over here, I would like to quote www.koffii.com . Although, relatively new but their gaming content is pretty impressive. Some of their novel creations like 'Laloo Ki Laadli' and 'Netagiri' are indeed impressive. The present scenario in the Indian gaming industry is pretty similar to that of a dudoploy. However, since stakes are pretty high so India will surely witness several start-ups claiming a fair share of the gaming pie. Over here, I would like to quote http://www.koffii.com . Although, relatively new but their gaming content is pretty impressive. Some of their novel creations like ‘Laloo Ki Laadli’ and ‘Netagiri’ are indeed impressive.

]]> By: Shāyon http://www.watblog.com/2008/07/15/zapak-vs-games2win-strategy-a-case-of-mediabrand-power-vs-contenttechnology-expertise/#comment-9478 Shāyon Tue, 29 Jul 2008 09:39:52 +0000 http://www.watblog.com/2008/07/15/zapak-vs-games2win-strategy-a-case-of-mediabrand-power-vs-contenttechnology-expertise/#comment-9478 @ Sachin Thanks for being so watchful, behind our back. Required action taken. @ Sachin

Thanks for being so watchful, behind our back. Required action taken.

]]> By: Sachin http://www.watblog.com/2008/07/15/zapak-vs-games2win-strategy-a-case-of-mediabrand-power-vs-contenttechnology-expertise/#comment-9475 Sachin Tue, 29 Jul 2008 07:32:05 +0000 http://www.watblog.com/2008/07/15/zapak-vs-games2win-strategy-a-case-of-mediabrand-power-vs-contenttechnology-expertise/#comment-9475 Moderator...please see ... offensive language is moderated. Moderator…please see … offensive language is moderated.

]]> By: omegagamer.blogspot.com http://www.watblog.com/2008/07/15/zapak-vs-games2win-strategy-a-case-of-mediabrand-power-vs-contenttechnology-expertise/#comment-9463 omegagamer.blogspot.com Tue, 29 Jul 2008 04:58:43 +0000 http://www.watblog.com/2008/07/15/zapak-vs-games2win-strategy-a-case-of-mediabrand-power-vs-contenttechnology-expertise/#comment-9463 I completely disagree, as far as content is concerned ZAPAK is way ahead games2win. They have an awesome variety of shockwave based games that is pretty unlikely of games2win. Secondly, as far as storyboards are concerned anyone who is a bit familiar with the casual games showcased globally can spot striking similarty between the so-called naughty games of G2W and other flash based games doing rounds in the cyber space. The approach of games2win is pretty similar to that of an 'OLD WINE IN A DESI BOTTLE!':-) I completely disagree, as far as content is concerned ZAPAK is way ahead games2win. They have an awesome variety of shockwave based games that is pretty unlikely of games2win. Secondly, as far as storyboards are concerned anyone who is a bit familiar with the casual games showcased globally can spot striking similarty between the so-called naughty games of G2W and other flash based games doing rounds in the cyber space. The approach of games2win is pretty similar to that of an
‘OLD WINE IN A DESI BOTTLE!’:-)

]]> By: Sandeep Kumar http://www.watblog.com/2008/07/15/zapak-vs-games2win-strategy-a-case-of-mediabrand-power-vs-contenttechnology-expertise/#comment-9123 Sandeep Kumar Thu, 17 Jul 2008 06:16:00 +0000 http://www.watblog.com/2008/07/15/zapak-vs-games2win-strategy-a-case-of-mediabrand-power-vs-contenttechnology-expertise/#comment-9123 If you compare Pageviews on Alexa for Zapak & Games2Win - you will see that games2win is way behind. Their rank is good because they get their traffic distributed between various countries which Alexa gives more weightage. Zapak has games which enagage users better and is evident from the fact that they are touching miniclip on alexa when you compare on pageviews. If you compare Pageviews on Alexa for Zapak & Games2Win - you will see that games2win is way behind. Their rank is good because they get their traffic distributed between various countries which Alexa gives more weightage. Zapak has games which enagage users better and is evident from the fact that they are touching miniclip on alexa when you compare on pageviews.

]]> By: Comscore Cruncher http://www.watblog.com/2008/07/15/zapak-vs-games2win-strategy-a-case-of-mediabrand-power-vs-contenttechnology-expertise/#comment-9122 Comscore Cruncher Thu, 17 Jul 2008 05:59:37 +0000 http://www.watblog.com/2008/07/15/zapak-vs-games2win-strategy-a-case-of-mediabrand-power-vs-contenttechnology-expertise/#comment-9122 International Gaming stats from the latest Comscore report has Games2win.com at Rank 80 while Zapak is at 136. International Gaming stats from the latest Comscore report has Games2win.com at Rank 80 while Zapak is at 136.

]]> By: Rajiv Dingra http://www.watblog.com/2008/07/15/zapak-vs-games2win-strategy-a-case-of-mediabrand-power-vs-contenttechnology-expertise/#comment-9117 Rajiv Dingra Wed, 16 Jul 2008 23:09:56 +0000 http://www.watblog.com/2008/07/15/zapak-vs-games2win-strategy-a-case-of-mediabrand-power-vs-contenttechnology-expertise/#comment-9117 Good point Shitij but the very fact that their focussed approach is working for them can't be denied. Good point Shitij but the very fact that their focussed approach is working for them can’t be denied.

]]> By: parag http://www.watblog.com/2008/07/15/zapak-vs-games2win-strategy-a-case-of-mediabrand-power-vs-contenttechnology-expertise/#comment-9108 parag Wed, 16 Jul 2008 11:17:51 +0000 http://www.watblog.com/2008/07/15/zapak-vs-games2win-strategy-a-case-of-mediabrand-power-vs-contenttechnology-expertise/#comment-9108 hi there, just to point out the alexa chart in your analysis is for reach and its obivious that once the campaign is over the numbers drop. it would be nice if you also show the pageview graph also, obiously it will be skiewed to zapak but if you are doing (trying to show) a neutral comparasion then do it correctly so that the reader believes in. You have a nice blog here I must say, 1st time I'm here but again if it was not for zapak (KW I searched) your blog would not crossed me....you should thank zapak :-) for that. cheer !! hi there,
just to point out the alexa chart in your analysis is for reach and its obivious that once the campaign is over the numbers drop.

it would be nice if you also show the pageview graph also, obiously it will be skiewed to zapak but if you are doing (trying to show) a neutral comparasion then do it correctly so that the reader believes in.

You have a nice blog here I must say, 1st time I’m here but again if it was not for zapak (KW I searched) your blog would not crossed me….you should thank zapak :-) for that.

cheer !!

]]> By: Shitij http://www.watblog.com/2008/07/15/zapak-vs-games2win-strategy-a-case-of-mediabrand-power-vs-contenttechnology-expertise/#comment-9099 Shitij Wed, 16 Jul 2008 04:59:42 +0000 http://www.watblog.com/2008/07/15/zapak-vs-games2win-strategy-a-case-of-mediabrand-power-vs-contenttechnology-expertise/#comment-9099 @Maneesh: Great idea! Although the forum might need a lot of moderation, but I do think there is a lot of net creations which are 'disguised mal-experiences'. Also from consumer behaviour's perspective, people (more so Indians) love to 'trash'. From a business perspective, you might end of up alienating some potential advertisers (if they happen to feature in watshit:) @Rajiv: I liked your analysis, however dont think Alexa is the right tool to use. The graphs really swing! Maybe you could try compete.com. Limited resources always push the entrepreneur, and therefore I see G2W indulging in less wasteful expenditure in either brand communications or product development. However, not sure of games2win idea of playing up on the 'dark side' of a gamer? There is much more to 'video gaming' than just 'naughtiness' @Maneesh: Great idea! Although the forum might need a lot of moderation, but I do think there is a lot of net creations which are ‘disguised mal-experiences’. Also from consumer behaviour’s perspective, people (more so Indians) love to ‘trash’. From a business perspective, you might end of up alienating some potential advertisers (if they happen to feature in watshit:)

@Rajiv: I liked your analysis, however dont think Alexa is the right tool to use. The graphs really swing! Maybe you could try compete.com.

Limited resources always push the entrepreneur, and therefore I see G2W indulging in less wasteful expenditure in either brand communications or product development. However, not sure of games2win idea of playing up on the ‘dark side’ of a gamer? There is much more to ‘video gaming’ than just ‘naughtiness’

]]> By: Sachin http://www.watblog.com/2008/07/15/zapak-vs-games2win-strategy-a-case-of-mediabrand-power-vs-contenttechnology-expertise/#comment-9087 Sachin Tue, 15 Jul 2008 17:47:16 +0000 http://www.watblog.com/2008/07/15/zapak-vs-games2win-strategy-a-case-of-mediabrand-power-vs-contenttechnology-expertise/#comment-9087 Be it Zapak or G2W, I guess none have come up with a strong monetization model yet. However, what Zapak did was not just good for their company but also an altruistic/charitable act. Their competitors would be happy as they did the ground work of making people aware of Online Gaming and Bringing people online to play! Apparently Yahoo is launching online gaming and couple of more startups...this would be a strong growth oriented industry and a potential one to look at in coming times. -Sachin Be it Zapak or G2W, I guess none have come up with a strong monetization model yet. However, what Zapak did was not just good for their company but also an altruistic/charitable act. Their competitors would be happy as they did the ground work of making people aware of Online Gaming and Bringing people online to play!

Apparently Yahoo is launching online gaming and couple of more startups…this would be a strong growth oriented industry and a potential one to look at in coming times.

-Sachin

]]> By: Maneesh http://www.watblog.com/2008/07/15/zapak-vs-games2win-strategy-a-case-of-mediabrand-power-vs-contenttechnology-expertise/#comment-9082 Maneesh Tue, 15 Jul 2008 14:39:02 +0000 http://www.watblog.com/2008/07/15/zapak-vs-games2win-strategy-a-case-of-mediabrand-power-vs-contenttechnology-expertise/#comment-9082 btw.. watshit is a good domain to have rajiv.. we can do something like digg.. vote up the worst stuff someone sees online.. though I wouldn't be surprised to see our friend adding only watblog stuff there hehe.. btw.. watshit is a good domain to have rajiv.. we can do something like digg.. vote up the worst stuff someone sees online.. though I wouldn’t be surprised to see our friend adding only watblog stuff there hehe..

]]> By: Maneesh http://www.watblog.com/2008/07/15/zapak-vs-games2win-strategy-a-case-of-mediabrand-power-vs-contenttechnology-expertise/#comment-9081 Maneesh Tue, 15 Jul 2008 14:33:25 +0000 http://www.watblog.com/2008/07/15/zapak-vs-games2win-strategy-a-case-of-mediabrand-power-vs-contenttechnology-expertise/#comment-9081 chill rajiv.. getting flamed is a mark of success .. *cough cough* .. nice analysis.. the good part about zapak is that they are getting people online.. widening the market itself...players like g2w are sure to benefit from this.. say an even smaller player would be thanking zapak for having bought many potential targets online... chill rajiv.. getting flamed is a mark of success .. *cough cough* ..

nice analysis..

the good part about zapak is that they are getting people online.. widening the market itself…players like g2w are sure to benefit from this.. say an even smaller player would be thanking zapak for having bought many potential targets online…

]]> By: Rajiv Dingra http://www.watblog.com/2008/07/15/zapak-vs-games2win-strategy-a-case-of-mediabrand-power-vs-contenttechnology-expertise/#comment-9078 Rajiv Dingra Tue, 15 Jul 2008 11:40:19 +0000 http://www.watblog.com/2008/07/15/zapak-vs-games2win-strategy-a-case-of-mediabrand-power-vs-contenttechnology-expertise/#comment-9078 Well he was the only one who joined c2w so im not sure who else you are refering to.. He left WAT coz we were too small as a company that time for his ambitions. Also you know what mr.rajesh.. it just seems you are out here not to discuss the analysis of this post instead you seem to be interested in a personal attack of sorts. Not sure why though? Would really appreciate if you try and debate the post instead of trying to get personal. Well he was the only one who joined c2w so im not sure who else you are refering to.. He left WAT coz we were too small as a company that time for his ambitions.

Also you know what mr.rajesh.. it just seems you are out here not to discuss the analysis of this post instead you seem to be interested in a personal attack of sorts. Not sure why though? Would really appreciate if you try and debate the post instead of trying to get personal.

]]> By: Rajesh http://www.watblog.com/2008/07/15/zapak-vs-games2win-strategy-a-case-of-mediabrand-power-vs-contenttechnology-expertise/#comment-9077 Rajesh Tue, 15 Jul 2008 11:22:55 +0000 http://www.watblog.com/2008/07/15/zapak-vs-games2win-strategy-a-case-of-mediabrand-power-vs-contenttechnology-expertise/#comment-9077 Coz If you knew him you would know the knowledge and energy he possesses far exceeds most people out there in the industry… In short most people are shit in front of him Is that why he left Wat? PS: It wasn't him I was referring to :) Coz If you knew him you would know the knowledge and energy he possesses far exceeds most people out there in the industry… In short most people are shit in front of him

Is that why he left Wat?

PS: It wasn’t him I was referring to :)

]]> By: Rajiv Dingra http://www.watblog.com/2008/07/15/zapak-vs-games2win-strategy-a-case-of-mediabrand-power-vs-contenttechnology-expertise/#comment-9076 Rajiv Dingra Tue, 15 Jul 2008 10:55:58 +0000 http://www.watblog.com/2008/07/15/zapak-vs-games2win-strategy-a-case-of-mediabrand-power-vs-contenttechnology-expertise/#comment-9076 haha.. Only if you knew.. My personal equation with Mr.Alok Kejriwal of Games2win.com isn't the best! Nor is Ekalavya my best buddy anymore (he left my company when we were just 3 of us.. leaving us to 2..).. But that doesn't mean I get that between appreciating whats good work.. Games2win is scaling with focussed content (You may call it naughty or adult but its still focussed!) and technology (their slapster does have the highest no of installations on orkut!) and thats the fact... PS: No Matter how Eka might have left.. I would think twice before calling him names.. Coz If you knew him you would know the knowledge and energy he possesses far exceeds most people out there in the industry... In short most people are shit in front of him.. So watch what you say and to whom.. That watshitter could be ur boss tomorrow :P haha.. Only if you knew.. My personal equation with Mr.Alok Kejriwal of Games2win.com isn’t the best! Nor is Ekalavya my best buddy anymore (he left my company when we were just 3 of us.. leaving us to 2..).. But that doesn’t mean I get that between appreciating whats good work.. Games2win is scaling with focussed content (You may call it naughty or adult but its still focussed!) and technology (their slapster does have the highest no of installations on orkut!) and thats the fact…

PS: No Matter how Eka might have left.. I would think twice before calling him names.. Coz If you knew him you would know the knowledge and energy he possesses far exceeds most people out there in the industry… In short most people are shit in front of him.. So watch what you say and to whom.. That watshitter could be ur boss tomorrow :P

]]> By: Rajesh http://www.watblog.com/2008/07/15/zapak-vs-games2win-strategy-a-case-of-mediabrand-power-vs-contenttechnology-expertise/#comment-9075 Rajesh Tue, 15 Jul 2008 10:20:44 +0000 http://www.watblog.com/2008/07/15/zapak-vs-games2win-strategy-a-case-of-mediabrand-power-vs-contenttechnology-expertise/#comment-9075 Isn't an ex-watshitter working for C2W? This blog has some serious conflict of interests. Isn’t an ex-watshitter working for C2W? This blog has some serious conflict of interests.

]]>