After its foray into mobile advertising in India and a joint WAP site with BPL mobile, Buongiorno seems to be pretty bent on digging deeper into India’s premium mobile market. According to afaqs, the mobile VAS (value added services) company based in Italy, will launch Blinko.com in India in the next quarter.

Blinko is basically a mobile portal that allows people to form a community and interact between themselves. Moreover, since the portal is predominantly designed for the mobile platform,  Buongiorno didn’t leave the opportunity of providing premium content for its subscribers. It seems, they have also anounced a worldwide tie up with NOKIA to have Blinko Gold Mobile store available on NOKIA phones, pre-loaded.

What makes me wonder is what might be new or revolutionary that Buongiorno might be up to. The services, that they are currently offering, are already available in the market and unless they manage to come up with something very new or at least something that already exists but in arevolutionary way, all they shall manage is to cut teeth into the already available market. This might make the market more competitive but definitely does not give it the opportunity to grow.

The idea that currently forms in my mind is another mobile clone of Facebook that Blinko might like to portray itself. Blinko’s web site says,

Blinko delivers a revolutionary form of mobile communication - meaning you can connect to others wherever you are and through whatever device is more convenient.

My question is, doesn’t a simple mobile itself allow you the same? Okay, the defense here might be that it lets you stay connected free of cost with the help of GPRS (by free I mean, just a fixed cost for unlimited use) but doesn’t that also mean that one shall have to keep the Blinko application open 24×7 to be able to get reached by one’s peers? If you suggest that one might just access the application only when one needs to then I think we already have mobile versions on IM, Twitter and even facebook now, for the same effect. I’m sorry but Blinko failed to impress me, big time.

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