Ticketvala Appoints Mudra Connext – Also Launches Nationwide Campaign
Ticketvala a bus ticketing company we covered earlier for its claim of 1 million ticket sales is in the news again with its big plans for a nationwide marketing campaign roll out. For the same Ticketvala has roped in MudraConnext an agency which has had previous experience of handling online clients like Yatra.com.
Ticketvala is launching a print, outdoor and digital media campaign to communicate its home delivery of tickets as a USP. Currently it offers ticket home delivery services in seven major cities, including Delhi, Mumbai and Chennai. The media campaign would be first kickstrated in Bengaluru and Hyderabad and will soon spread nationwide.
In the bus ticketing space ticketvala has competition from players like redbus.in which went mobile recently with m-commerce tools and is also available in regional languages. The other players in this space are Theluxurybuses.com, Abhibus.com, Indiabusticket.com and Checkouttrip.com. There is also rajnationalexpress which is a subsidiary of Raj Travels the traditional travel agency.
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