Games2win Launches Gaming Ad Network – Inviziads.com
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Games2win has added another feature to its cap. After it was recently reported that its slapster game on orkut which they claim has had 1 million installations to date. Games2win has gone ahead and launched an ad network for gaming sites called Inviziads (thanks Eka for the tip off). Now while ad network’s are a dime a dozen these days and it almost feels like a you throw a stone and you might hit an ad network in the WAT space still one needs to take into consideration that the gaming segment is an untapped one with certain specific needs.
We have discussed earlier the sudden surge in vertical ad networks and why they might just work.. Gaming is a special segment though and unlike other sites the focus is directly on the gameplay. One could compare gaming to videos and gaming ads to in-video advertising with a higher level on engagement if you ask me as games are action oriented.
So an ad network would aim at have similar functions like video ads would typically pre roll and post roll ads more like pre game and post game I guess for the use of better terminology. The screenshot below should give you an idea check the screenshot below for the screenshot.
Well as the above screenshot shows its a banner ad pre and post game play which is 1/3 the size of the game play area. Im not so sure this works for me. Common knowledge tells me that post game ads would get more clicks throughs than pre game ads and it would be interesting to know a statistic on that from games2win. As far as the gaming sites that are signed up inviziads currently has addictingames.com a gaming site owned by Atom Entertainment, Inc., a MTV Networks Company which has over 10 million unique gamers. That is a good amount of inventory to start with but only time will tell whether these kind of pre and post game banner ads do take off on the whole to me in game branding seems like a more lucrative option given the opportunity it posseses in terms of driving brand recall if done well.
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The main beauty of the ‘invizi’ platform has been missed!
inviziads is basically a tool both for game/flash content producers as well as advertisers.
Imagine you create a kick-ass cricket flash game. Other sites steal the swf file and host it on their site, with their ads around the game. So you don’t profit out of this.
Now with invizi…whenever and wherever your content flies…YOUR ad is still going to be playing in the game. Irrespective of who has stolen the game. Its now part of the swf.
So basically via this…you can monetize your virality!
Yea Ekalavya.. I agree to that. Makes sense for developers.
I too agree with you Ekalavya, but a true professional advertiser does not hold their power in the program, print quality, or special effects. The ability to surpass their competition comes from their skills as an advertiser. So I say to those who will steal the swf files, let them come; for we can create, and that is where they lack. Inevitably, they will not be able to maintain and compete.